A Short Note On The Treaty Of Versailles - 1560 Words

Treaty of Versailles Essay During the years of 1914 to 1918, the first World War was fought resulting in a very destructive war. The war suffered approximately 10 million casualties and the ‘Western Front’ was totally destroyed. This also left many areas in Europe being destroyed too. On November 11th, 1918, Germany signed a cease-fire called ‘the Armistice’, and surrendered. In January, delegates from several countries met in Paris, France to discuss a peace treaty in hopes of ending the war. There were three important leaders, each with different ideas: Woodrow Wilson, George Clemenceau and David Lloyd George. The Germans were not extended an invitation to the meeting, but were forced to sign the treaty, no matter what the conditions were. The document became known as the Treaty of Versailles, which later was not implemented successfully. The Treaty of Versailles was signed in June 1919 and was the peace settlement that was supposed to end World War I. The failure of the Treaty of Versailles caused economic downfall and German expansion, which all contributed to the start of World War II. Another downfall of the treaty, further lead to the rise of Adolf Hitler and the fascist party. Many feared the start of a second World War. Contributions from President Wilson’s Fourteen Points, United States’ policies and international effort, were made to prevent World War II. While the war was still taking place, Woodrow Wilson, President of the United states, proposed a planShow MoreRelatedA Short Note On The Treaty Of Versailles Essay1532 Words   |  7 PagesTHE TREATY OF VERSAILLES Name Course Date of Submission As World War I approached its close, the Treaty of Versailles was among the peace treaties signed. It marked the end of warfare between the Allied Powers and Germany. The signing of the agreement occurred in 1919. The main reason behind the signing of the accord was to reprimand Germany for its part in the damage that happened in WWI. The main world leaders involved in the process represented France, England, the United StatesRead MoreWhy Did the 1919 Paris Peace Settlement Not Provide a Durable Peace in Europe1570 Words   |  7 PagesPresident Woodrow Wilsons Fourteen Points. However, the Treaty of Versailles, sharply differed from Wilsons points, and Germany, who felt betrayed, denounced the treaty as morally invalid. Henig claimed that the fact that it did not survive the 1920s intact stemmed, not so much from the terms of the peace treaties themselves but from the reluctance of political leaders in the inter-war period to enforce them2. Overall, the Treaty of Versailles was flawed to the extent that instead of preventing futureRead MoreHow Significant Was The Versailles Settlement Of Shaping The History Of The Weimar Republic? Essay1629 Words   |  7 PagesSignificant was the Versailles settlement in shaping the history of the Weimar Republic? Explain your answer. The Versailles Settlement was more significant in shaping the history of the Weimar Republic overall, however other prevailing conditions worsened the effects of the Versailles Settlement to a lesser extent. From 1919 to 1921, the Versailles Settlement was less significant, as the instability of the German people was able to be stopped. From 1921 to 1923, the Versailles Settlement was moreRead MoreWeimar Republic - Political, Social and Economic Issues1688 Words   |  7 Pagesyears of economic growth and rising incomes. Germany had been admitted to the League of Nations and is once more an accepted member of the international community. The bitterness at Germanys defeat in the Great War and the humiliation of the Treaty of Versailles had not been forgotten but most Germans appear to have come to terms with the new Republic and its leaders. Gustav Stresemann had decided to take on the job of leading a battle for a policy he felt was in his nation’s vital interest even thoughR ead MoreReasons Why Nazis Came to Power in 19331712 Words   |  7 Pagesmain reasons involved history, economics, politics and the personality of Hitler. The main political events occurred in 1923 and 1933. The Treaty of Versailles was one of the most important causes that led to Hitlers rise in Germany. From the German point of view the treaty was incredibly harsh and devastating for Germany. The treaty contained five major points that would be Germanys demise. Germany was reduced severely as a military power. Due to this the country also hadRead MoreEffects Of The Treaty Of Versailles2242 Words   |  9 Pagesimpact of the policies and treaties created by the â€Å"Big Four† (Great Britain, Italy, France and The United States) would leave devastating irreversible consequences on the Great War’s losers. The most important treaty that the allies would make would be The Treaty of Versailles, signed on June 28th, 1919. This treaty would have the most destructive consequences on Germany, whom would become bitter, nationalistic, and isolated from its effects. As Holborn puts it, â€Å"the treaty did not solve the problemRead MoreAdolf Hitler, The Leader Of The Nazi Party1153 Words   |  5 Pages1889 in Braunau, Austria to Klara and Alois Hitler (History.com). He was a popular boy in primary school, but unacknowledged to his pupils in secondary school. He slacked in school and dropped out at the age of 15 (History.co). â€Å"His father Alois wa s short-tempered, strict and brutal. It is known that he frequently hit the young Hitler. Alois had an elder son†¦but he had ended up in jail for theft.† (Trueman, 1). Alois wanted to make sure that Hitler did not go down the same road that his brother didRead MoreThe Treaty Of Versailles And The World War I Essay1977 Words   |  8 PagesThe Treaty of Versailles is the treaty that states the obligations of Germany towards the Allied Powers in the aftermath of World War I. Its main clauses include Germany exclusively accepting blame for the war, reducing its army, removing portions of its territory and paying reparations for the economic consequences of the war it was said to have caused. However, the level of the reparations detailed in the treaty far exceeded Germany’s capacity to pay, which led many to critique it. The economicRead MoreWorld War I And Its Effects On America1703 Words   |  7 PagesAnglo-Saxonism, the belief that the Anglo-Saxon race and value s should be spread across the earth. Another event that bolsters the fact that Americans strongly believed in the power and necessity of democracy during this time was the Red Scare. This was a short period in which, due to the popping up of communist ideals in European countries, Americans feared and defended against the infiltration of communism into the United States, seeking to maintain democracy. The combination of these beliefs and eventsRead MoreThe Changing Attitude of Germans Towards The Nazi Party Essay1697 Words   |  7 PagesThe Weimar Republic was formed on unstable ground, born out of Germany’s defeat in the First World War. The Republic suffered its first major blow when Germany was forced to sign the Treaty of Versailles, which caused major economic problems for the relatively young country. From 1924 to 28, the Nazi party had little support from the German public. This lack of support was due to the success of Stresemann’s policies and the country wa s now stable and flourishing, after the events in the Ruhr and

Night World Dark Angel Chapter 15 Free Essays

Melusine was watching her. â€Å"You’re strong. I think you can do it, daughter of Hellewise. We will write a custom essay sample on Night World : Dark Angel Chapter 15 or any similar topic only for you Order Now † â€Å"I’m not strong. I’m scared.† â€Å"I think it may be possible to be both,† Melusine said wryly. â€Å"But, Gillian? If you do get through it, please come back. I want to talk to you about some things. About the Night World-and about something called Circle Daybreak.† The way she said it alarmed Gillian. â€Å"Is it important?† â€Å"It could be very important to you, a witch with human ancestors and surrounded by humans.† â€Å"Okay. I’ll come back-if.† Gillian glanced once around the shop. Maybe there was some sort of talisman or something she should take†¦ But she knew she was just stalling. If there were anything helpful, Melusine would have already given it to her. There was nothing left to do now but go. â€Å"Good luck,† Melusine said, and Gillian marched to the door. Not that she had any particular idea where she was going. She was almost at the creaky front door of the Five and Ten when she heard Melusine calling. â€Å"I forgot to mention one thing. Whoever your ‘Angel’ was, he was probably from this general area. Earthbound spirits usually hang around the place they died. Although that’s probably not much help.† Gillian stood still, blinking. â€Å"No †¦ no, it w helpful. It’s great. It’s given me an idea.† She turned and went through the door without really seeing it, stepped out into the square without really hearing the piped-in Christmas music. At least I’ve got a place to go now, she thought. She drove south, back toward Somerset, then took a winding road eastward into the hills. As she rounded a gentle curve she saw the cemetery spread out beneath her. It was a very old graveyard, but still popular. Steeped in tradition, but with plenty of room. Grandpa Trevor was buried in the newer section, but there were ancient tombstones on the wooded hill. If she had a chance of finding Angel, it might be here. The only way to the older section was up a wooden staircase held in place by railway ties. Gillian climbed it cautiously, holding the handrail. Then she stood at the top and looked around, trying not to shiver. She was among tall sycamores and oaks which seemed to stretch black bony fingers in every direction. The sun was falling lower in the sky and long shadows tinged with lavender were reaching out from the trees. Gillian braced herself. And then, as loudly as she could, she yelled. â€Å"Come on, you! You know what I want!† Silence. Gillian refused to feel foolish. Gloved hands tucked under her arms, she shouted into the stillness. â€Å"I know you can hear me! I know you’re out there! The question is, are you in here?† She kicked a foot toward a snow-covered sandstone marker. Because of course there was nothing she could do here on her own. The only way to get the information she needed, about who Angel had been in his earthly life and what he’d done or left undone, was from Angel himself. Nobody else could tell her. â€Å"Is this you?† Gillian scraped snow from a granite gravestone and read the words. † ‘Thomas Ewing, 1775, Who bled and Dyed for Liberty.’ Were you Thomas Ewing?† The ice-coated twigs of the tree above her clashed together in the rising wind. It made a sound like a crystal chandelier. â€Å"No, he sounds too brave. And you’re obviously just a coward.† She scraped some other stones. â€Å"Hey, maybe you were William Case. ‘Cut down in the flower of Youth by falling from the Stagecoach.’ That sounds more like you. Were you William Case?† (Are you all finished singing?) Gillian froze. (Because I’ve got one for you.) The voice in her head began to sing raucously. Eerily. (The Pha-a-antom of the Opera is here, inside your mind†¦) â€Å"Oh, come on, Angel. You can do better than that. And why aren’t you letting me see you? Too scared to meet me face to face?† A light shimmered over the snow-a beautiful pale golden light that rippled like silk. It grew, it took on a shape. And then Angel was standing there. Not floating. His feet actually seemed to touch the snow. He looked-terrific. Haunting and beautiful in the gathering twilight. But his beauty was only frightening now. Gillian knew what was underneath it. â€Å"Hi there,† she almost whispered. â€Å"I guess you know what I’m here to talk about.† â€Å"Don’t know and don’t care. Should you be out here alone, anyway? Does anybody know where you are?† Gillian positioned herself in front of him. She looked directly into eyes that were as violet and darkly luminous as the sky. â€Å"I know what you are,† she said, holding those eyes, giving every word equal weight. â€Å"Not an angel. Not a devil. You’re just a person. Just like me.† â€Å"Wrong.† â€Å"You’ve got the same feelings as any other person. And you can’t be happy being where you are. Nobody could. You can’t want to be stuck there. If I were dead, I’d hate it.† The last words came out with a force that surprised even Gillian. Angel looked away. An advantage. Gillian leapt in. â€Å"Hate it,† she repeated. â€Å"Just hanging around, getting stagnant, watching other people living their lives. Being nothing, doing nothing-unless it’s to make a little trouble for people on earth. What kind of a life is tha-† She broke off, realizing her mistake. He was grinning maliciously, recovering. â€Å"No life!† â€Å"All right, what kind of existence, then,† Gillian said coldly. â€Å"You know what I mean. It stinks. Angel. It’s putrid. It’s disgusting.† A spasm crossed Angel’s face. He whirled away from her. And for the first time since Gillian had seen him, she saw agitation in him. He was actually pacing, moving like a caged animal. And his hair-it seemed to be ruffled by some unseen wind. Gillian pressed her advantage. â€Å"It’s about as good as being under there.† She kicked at the dead weeds over a grave. He whirled back, and his eyes were unnaturally bright. â€Å"But I am under there, Gillian.† For a moment, her skin prickled so that she couldn’t speak. She had to force herself to say steadily, â€Å"Under that one?† â€Å"No. But I’ll show you where. Would you like that?† He made a grand gesture, inviting her down the stairs. Gillian hesitated, then went, knowing he was behind her. Her heart was pumping wildly. This was almost like a physical contest between them-a contest to see who could upset the other more. But she had to do it. She had to make a connection with him. To reach into his anger and frustration and despair and somehow drag answers out of it. And it was a contest. A contest of wills. Who could shout louder, who could be more merciless. Who could hold on. The prize was Angel’s soul. She nearly tripped at the bottom of the stairs. It was too dark to see her footing. She noticed, almost absently, that it was getting very cold. Something like an icy wind went past her-and there was light in front of her. Angel was walking there, not leaving any footprints in the snow. Gillian staggered after him. They were heading for the newer section of the cemetery. Past it. Into the very new section. â€Å"Here.† Angel said. He turned. His eyes were glittering. He was standing behind a gravestone and his own light illuminated it. Chills washed over Gillian. This was what she had asked for, it was exactly what she had asked for. But it still made the hair on her neck stand on end. He was under here. Right here. Beneath the ground. The body of the person she’d loved and trusted†¦ whose voice had been the last thing she’d heard at night and the first thing each morning. He was under here in some kind of box, unless maybe that had rotted. And he wasn’t smiling and golden-haired and handsome. And she was going to find out his name from a stone. â€Å"I’m here, Gillian,† Angel said ghoulishly, leaning over the granite marker, resting his elbows on it. â€Å"Come up and say hello.† He was smiling, but his eyes looked as if he hated her. Wild and reckless and bitter. Capable of anything. And somehow, the sick horror that had been sweeping through Gillian disappeared. Her eyes were full, spilling over. The tears froze on her cheeks. She brushed at them absently and knelt beside the grave, not on it. She didn’t look at Angel. She put her hands together for just a moment and bent her head. It was a wordless prayer to whatever Power might be out there. Then she took off her glove and gently scraped snow away from the marker with her bare hand. It was a simple granite headstone with a scrolled top. It read â€Å"In loving memory. Our son. Gary Fargeon.† â€Å"Gary Fargeon,† Gillian said softly. She looked up at the figure leaning over the stone. â€Å"Gary.† He gave a mocking laugh, but it sounded forced. â€Å"Nice to meet you. I was from Sterback; we were practically neighbors.† Gillian looked back down. The date of birth was eighteen years ago. And the date of death was the previous year. â€Å"You died last year. And you were only seventeen.† â€Å"I had a little car crash,† he said. â€Å"I was extremely drunk.† He laughed again, wildly. Gillian sat back on her heels. â€Å"Oh, really. Well, that was brilliant,† she whispered. â€Å"What’s life?† He bared his teeth. † ‘Out, out, brief candle’-or something like that.† Gillian refused to be distracted. â€Å"Is that what you did?† she asked quietly. â€Å"Got yourself killed? Is that unfinished business somehow?† â€Å"Wouldn’t you like to know?† he said. Okay, retreat. He wasn’t ready yet. Maybe try some feminine wiles. â€Å"I just thought you trusted me-Angel. I thought we were supposed to be soulmates †¦Ã¢â‚¬  â€Å"But by now you know we aren’t, don’t you? Because you found your real love-that jerk.† Gary turned up the brilliance of his smile. â€Å"But even if we’re not soulmates, we are connected, you know. We’re cousins. Distant, but the bond is there.† Gillian’s hands fell to her sides. She stared up at him. Lights were going on in her brain, but she wasn’t quite sure what they illuminated yet. The strangest thing was that she wasn’t entirely surprised. â€Å"Didn’t you ever wonder why we both have the same color eyes?† He stared down at her. Although everything was dark around him, his eyes were like violet flame. â€Å"I mean it isn’t exactly common. Your great-grandmother Elspeth had these eyes. So did her twin brother, Emmeth.† Twins. Of course. The lost Harman babies, Melusine had said. Elspeth and Emmeth. â€Å"And you’re†¦Ã¢â‚¬  He smirked. â€Å"I’m Emmeth’s great-grandson.† Now Gillian could see what her mind was trying to illuminate. Her thoughts were racing. â€Å"You’re a witch, too. That was why you knew how to do the spells and things. But how did you figure out what you were?† â€Å"Some idiots from Circle Daybreak came,† Gary said. â€Å"They were looking for lost witches. They’d managed to track Emmeth’s descendants down. They told me enough that I understood what kind of powers I had. And then-I told them to get lost themselves.† â€Å"Why?† â€Å"They were jerks. All they care about is getting humans and Night People together. But I knew the Night World was the place for rne. Humans deserve what they get.† Gillian stood. Her fingers were getting red and swollen. She tried to pull her glove back on. â€Å"Gary, you are a human. At least part. Just like I am.† â€Å"No. We’re superior to them. We’re special-â€Å" â€Å"We are not special. We’re no better than anyone else!† Gary was grinning unpleasantly, breathing quickly. â€Å"You’re wrong there. The Night People are supposed to be hunters. There are even laws that say so.† A chill that had nothing to do with the wind went through Gillian. â€Å"Oh, really?† Then she had another thought. â€Å"Is that why you made me go to that club? So they could hunt me?† â€Å"No, you idiot!† Gary’s eyes flashed. â€Å"I told you-you’re one of them. I just wanted you to realize that. You could have stayed, been part of them-â€Å" â€Å"But why?† â€Å"So you would be like me!† The wind was gusting wildly again. Frozen tree branches creaked like creatures in pain. â€Å"But why?† â€Å"So you could come be with me. So we could be together. Forever. If you joined them, you wouldn’t have gone on to the Other Side-â€Å" â€Å"When I died! You wanted me dead.† Gary looked confused. â€Å"That was just at first-† Gillian was angry now. Yelling. â€Å"You planned the whole thing! You lured me. Didn’t you? Didn’t you? That crying I heard in the woods-that was you, wasn’t it?† â€Å"Everything you did was designed to kill me! Just so you’d have company!† â€Å"I was lonely!† The words seemed to hang and echo. Then Gary’s eyes darkened and he turned away. â€Å"I was so lonely,† he said again, and there was something so hopeless in his voice that Gillian stepped toward him. â€Å"Anyway, I didn’t do it,† he said over his shoulder. â€Å"I changed my mind. I thought I could come live with you here-â€Å" â€Å"By killing David and taking his body. Yeah. Great plan.† He didn’t move. Helplessly, Gillian reached out a hand. It passed right through his shoulder. She looked at the hand, then said quietly, â€Å"Gary, tell me what you did. What the unfinished business is.† â€Å"So you can try to send me on.† â€Å"Yes.† â€Å"But what if I don’t want to go on?† â€Å"You have to!† Gillian clenched her teeth. â€Å"You don’t belong here, Gary! This isn’t your place anymore! And there’s nothing you can do here, except†¦ except evil.† She stopped, breathing hard. He turned, and she saw the wild look again. â€Å"Maybe that’s what I like to- do.† â€Å"You don’t understand. I’m not going to let you. I’m not going to stop or give up. I’ll do whatever it takes to make you move on.† â€Å"But maybe you won’t have the chance.† A blast of wind. And something else. Stinging granules that struck Gillian’s face like tiny needles. â€Å"What if there’s a blizzard tonight?† â€Å"Gary, stop it!† The gale buffeted her. â€Å"A freak storm. Something nobody expected.† â€Å"Gary†¦Ã¢â‚¬  It was very dark-the moon and stars had been blotted out. But Gillian could see a driving, swirling whiteness. Her teeth were chattering and her face was numb. â€Å"And what if Amy’s car won’t start? If something went wrong with the engine †¦Ã¢â‚¬  â€Å"Don’t do this! Gary!† She couldn’t see him now. His light was gone, swallowed in the storm. Snow slashed her face. â€Å"Nobody knows where you are, do they? That wasn’t very smart, dragonfly. Maybe you need somebody to look after you, after all.† Gillian gasped, open-mouthed, for breath. She tried to take a step and the wind thrust her against something hard. A tombstone. This was what she’d been afraid of. That her angel would turn against her, try to destroy her. But now that it was happening, she found that she knew what to do. Gary’s voice came out of the gale. â€Å"What if I just go away and leave you for a little while?† Gillian’s eyes were watering, the tears freezing on her lashes. It was hard to get a breath. But she gathered herself, hanging on to the tombstone, and yelled. â€Å"You won’t! You know you won’t-â€Å" â€Å"How can I know?† She answered with a question, shouting over the wind. â€Å"Why didn’t you kill David?† Her only answer was the howling gale. Gillian’s sight was dimming. The cold hurt. She tried to ding on to the tombstone, but her hands were numb. â€Å"You couldn’t do it, Gary! You couldn’t kill someone! When it came right down to it, you couldn’t! And that’s how I know.† She waited. At first she thought that she’d been wrong. That he’d left her alone in the storm. Then she realized the wind was dying. The curtains of snow were thinning. Stopping. A light formed in the empty air. Angel-no, Gary-was standing there. She could see him clearly. She could even see what was in his eyes. Bitterness. Anger. But something like a plea, too. â€Å"But I did, Gillian. That’s exactly what I did. I killed someone.† Gillian took a breath that started out quick and ended long. Oh. Oh †¦ that was bad. But there might have been some justification. A fight. Self-defense. She said quietly, â€Å"Who?† â€Å"Can’t you guess? Paula Belizer.† How to cite Night World : Dark Angel Chapter 15, Essay examples

Contingency Theory of Incentive Alignment †MyAssignmenthelp.com

Question: Discuss about the Contingency Theory of Incentive Alignment. Answer: Introduction Managing business is the most vital job in case of building the business to be the best in the organization. The managerial decision making is associated with that and in case of a commercial organization, the process if expositing the ethics in management as well as in business is the right form of managing the business. Media, technology and innovation are the three aspects of business context and that evolved the standard of the business. The entire situation of this paper is related with Simcoa and along with this company, all the information according to the change management and structural lacking is important for the company (Business of Silicon, 2018). In this paper, Regionalization is the main aspect of the business process. The company has taken this process and makes their market on the regional basis. The aim of this research is to identify the implanted context of regionalization and how the process influences the company for the better development. The objectives of the research will determine the contextual focus in business. External and Internal focus are two kinds of focus and that affect all the speculated strategies, that have taken for the decision-making state of Simcoa business (Business of Silicon, 2018). The organization is a private sector company, so employees have to meet the target and produce the largest amount of silicon from the company. The scope of the research is to connect a link between business context and external and internal environmental forces. In case of basic understanding in a business context and to allow the impact of decision-making in business, the research will help in form of determining the possibilities of business in the context of regionalization. World largest silicon productive organization is Simcoa. In case of export cases in other countries, Australia has to depend on the Simcoa organization. Silicon related products can be acquired from the company and in many cases; this organization has supported Australia in making or building some major innovative things. The organization founded in 1989 and within these 28 years of business progression of the organization is commendable (Business of Silicon, 2018). 50,000 tones in a year produced by the company and the number determine the quality and productivity of the company. Organizational structure The hierarchical structure is followed by the company. The work culture and effective business communication have come in this process and the flow is heading towards high to low. Simcoa has a CEO and employees have to listen and obey what CEO wants from employees (Business of Silicon, 2018). As the company is under the private sector organization, the shareholder of the market is essential and important for the development of the company. In case of marinating financial support to Australia, this company can provide that support to the nation. The government of Australia is very stable and they encourage business opportunities in Australia. In case of help, the business in international level strong politics is needed to form the organization end (Steinbach et al., 2017). If possible opportunities are provided to the organization form the Australian government, and the business support is always there. Good decision and better productivity is the determining concept, from the business expanding nature, political stability is needed. The economic condition of Australia is productive and that will be impacted by the business enhancement in Australia. The GDP of Australia is $1.350 trillion and the figure has gained a 0.6% enhancement in business (Golev Corder, 2016). In case of manufacturing 6.0% GDP has gained. 1.7% annual inflation has noticed in case of economic stability. The process is helpful for the new companies to grow their business in an ethical manner. Most of the Australian people are co-operative and have a nature of work. The education of those Australian people is enormous and they have invested their mind to get the better business opportunity for them (Manalo, Perera Rees, 2015). In case of labour engagement, 78%of employees are doing service and it determines their capability and work as a group culture. The country is progressive in case of social accumulation and their productive culture is important for the development of social context also. Technological improvement is needed in any organization to implement new approaches in the organization. In case of these organization, extracted machines, easy production deals, fire controlling or the use of raw material all are the production issues, that can be changed in case of technological development (Luke, 2018). The large quantity of silicon form the raw material is the main aspect of this business. Environment management system and following nature of ISO is also important to mark the organization are under ISO9001:2008. The strength of Simcoa is the highest production of silicon and acquiring the largest maintenance of stakeholders. In that case, stakeholders are other nations also, so a diverse range of their business acceleration is the most important factor and biggest strength for the organization (Hill, Jones Schilling, 2014). The company also recycles their own products and makes them into their core ingredients of silicon making and this is considered as strength. The set of environment rules are followed by the company and has ISO certificate, so the ethical issues are maintained by the company (Kitchingman et al., 2016) Shareholder negation and in some cases government intervention on this matter is the concern matter for the organization. Environmental influence and negative perspective deliver as the setback for the business (Chen et al., 2017). Employees' safety is other weaknesses and many employees have to work in hazardous condition and that needs to be stopped. As the largest silicon manufacturing company, business expansion is the most challenging situation of the organization. The parental business is in Australia and if they need to produce their business in other countries, the business-related context needs to be understood (D'Netto et al., 2014). Simcoa can deliver B2B or B2C business way and also delivers a good set of employees in case extension cases. New entrants in market and risk environment change rarely the two threats the can come in Simcoe Pty Ltd and that only provide a threat to the quality and values of the business (Fayezi, Zutshi O'Loughlin, 2015). The threat of environmental activists and production rate decreases due to that factor is the only reason to be feared by the organization. Risk of the organization Global crisis situation and less use of silicon in some devices are the risks for the organization. In some cases, high market demand is persisted. International acclamation is important but the changing environment along with the matter is also a concerning factor for that (Golev Corder, 2016). The high domestic obligation is another menace for the organisation as it moved 180% of non-refundable revenue. There are some chronic gases also emitted in case of production of silicon. Silicon-di-oxide affects the respiratory system of human irritation in the skin can happen. Employees, who are direct contact with the silicon, need to be careful that not to face such issues (Easterby-Smith, Thorpe Jackson, 2017). Financial risk is also as production cost is not meet in every time and leverage and debt is the concern factor for this. Total Quality Management is this performance indicator range that is needed form the company. Quality performance by the organization is the most concerning attitude that judge the best outcome for the company and prepares them for the international accession. Employees need to be motivated and the teamwork needs to be done (Ferguson Souza, 2016). Special care or a diverse range of people and community cases has taken. Productivity and quality in service is the most concerning mater in this situation. The human resource department recruits best suitable people for the company. These employees played an important part in the development of the organization. Finance department takes care of balance statement, cash flow and making the budget for the entire year. Marketing and sales department channelize the sell and also make the promotion of the company in the different section of the world (Wheelen et al., 2017). Operation department takes responsibility for all the operation takes place in case of supplying products, raw material, production, manufacturing process and the entire work culture that spotted in the workplace is under them. Conclusion The company works in Australia as the regionalization helps the company to work over here; though, it exports the products in different nations as well. The organisation can take the approach of Total Quality Management to confirm the eminence of the products. The external and internal environment of the organization is also stated here and better way of team bonding, employees' motivation needs to be there to maintain their business rate in an international arena. Reference List Business of Silicon. (2018). Simcoa.com.au. Retrieved 4 April 2018, from https://www.simcoa.com.au/environment-2.html Chen, H., Cui, R., He, Z., Milbradt, K. (2017). Quantifying liquidity and default risks of corporate bonds over the business cycle.The Review of Financial Studies,31(3), 852-897. Courvisanos, J., Jain, A., K. Mardaneh, K. (2016). Economic resilience of regions under crises: A study of the Australian economy.Regional Studies,50(4), 629-643. D'Netto, B., Shen, J., Chelliah, J., Monga, M. (2014). Human resource diversity management practices in the Australian manufacturing sector.The International Journal of Human Resource Management,25(9), 1243-1266. Easterby-Smith, M., Thorpe, R., Jackson, P. R. (2017).Management and business research. Sage. Fayezi, S., Zutshi, A., O'Loughlin, A. (2015). How Australian manufacturing firms perceive and understand the concepts of agility and flexibility in the supply chain.International Journal of Operations Production Management,35(2), 246-281. Ferguson, M. E., Souza, G. C. (Eds.). (2016).Closed-loop supply chains: new developments to improve the sustainability of business practices. CRC Press. Golev, A., Corder, G. (2016). Modelling metal flows in the Australian economy.Journal of Cleaner Production,112, 4296-4303. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Kitchingman, T., Wilson, C. J., Woodward, A., Caputi, P., Wilson, I. (2016). Preventing suicide requires more attention on technology-based crisis support services.Australian New Zealand Journal of Psychiatry,50(2), 181-181. Luke, A. (2018). Critical literacy in Australia: A matter of context and standpoint. InCritical Literacy, Schooling, and Social Justice(pp. 186-206). Routledge. Manalo, J., Perera, D., Rees, D. M. (2015). Exchange rate movements and the Australian economy.Economic Modelling,47, 53-62. McKenzie, D., Woodruff, C. (2016). Business practices in small firms in developing countries.Management Science,63(9), 2967-2981. Steinbach, A. L., Holcomb, T. R., Holmes, R. M., Devers, C. E., Cannella, A. A. (2017). Top management team incentive heterogeneity, strategic investment behavior, and performance: A contingency theory of incentive alignment.Strategic Management Journal,38(8), 1701-1720. Wheelen, T. L., Hunger, J. D., Hoffman, A. N., Bamford, C. E. (2017).Strategic management and business policy. pearson.

Video Games Effect On Heart (1299 words) Essay Example For Students

Video Games Effect On Heart (1299 words) Essay Video Games Effect On HeartIn order to determine the effects of video games on the heart, we must look atseveral different things. First, we must determine which specific areas we wantto investigate. Looking at increased heart rate and blood pressure, we need todetermine the average maximum heart rate for the age group being tested. We mustdetermine what factors can cause ones heart rate to increase, and we must lookat the current studies in regard to the various social effects of video andother electronic games. The main way that we increase our heart rate is throughexercise, and even then health care professionals recognize the importance ofpacing yourself. In order to pace yourself, you must determine your target heartrate. To do this, you must measure your pulse periodically as you exercise andstay within 50 to 75 percent of you maximum heart rate. A simple rule of thumbis if you can talk and walk at the same time, you are not working too hard. Ifyou can sing and maintain your le vel of effort, you are probably not workinghard enough. If you get out of breath quickly, you are probably working toohard, especially if you have to stop and catch your breath. The target heartrate chart is broken down from twenty years of age to seventy years. The targetheart rate zone of fifty to seventy-five percent for people of twenty years is100-150 beats per minute with the average maximum heart rate of 100% at 200beats per minute. The second main contributor to increasing your heart rate isthrough stress. Doctors have determined that the problem with stress is that ourbody thinks we are still cavemen. There hasnt been time for us to evolvephysiologically from the high-threat, short-duration stress situations thatprimitive man faced to the relatively low-threat, long-duration stresses ofmodern society. When your body receives a message that you are under stress, itautomatically thinks you are going to do one of two things, fight or run away. We will write a custom essay on Video Games Effect On Heart (1299 words) specifically for you for only $16.38 $13.9/page Order now The body does not know how to temper its response to deal with the week-longpressure of dooming deadlines or other stresses that we deal with daily. Thisoverkill response, in time, takes a physical toll, especially on thecardiovascular system. When you are under stress, you are not thriving. Yourblood pressure is elevated, your blood clotting mechanism is working at fullforce, your heart is beating faster than normal and your metabolic rate is up. Keep it for hours and you will be exhausted, for years and you are headed for aheart attack. Doctors place stress as the secondary risk factor for heartdisease. Stress and video games often go hand in hand. During the last severaldecades, video games have emerged as one of the most popular forms of adolescententertainment. In the United States alone, video game revenues total ten billiondollars annually. On the average, children who have home video games play withthem approximately ninety minutes a day. Some of the trends in game playing aredisturbing some observers. A 1993 study asked 357 seventh and eight graders tolist their preferences among five categories of video games. The study foundthat fantasy violence topped the list at thirty-two percent. It also find thatboys who play violent games tend to have a lower self-concept in the areas ofacademic ability, peer acceptance and behavior. The most interesting is thepossible link between playing violent video games and subsequent ag gressivebehavior. Boys aged eight to fourteen are the core audience for video games. .udb1aa33730165baf8d47334c54c75047 , .udb1aa33730165baf8d47334c54c75047 .postImageUrl , .udb1aa33730165baf8d47334c54c75047 .centered-text-area { min-height: 80px; position: relative; } .udb1aa33730165baf8d47334c54c75047 , .udb1aa33730165baf8d47334c54c75047:hover , .udb1aa33730165baf8d47334c54c75047:visited , .udb1aa33730165baf8d47334c54c75047:active { border:0!important; } .udb1aa33730165baf8d47334c54c75047 .clearfix:after { content: ""; display: table; clear: both; } .udb1aa33730165baf8d47334c54c75047 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb1aa33730165baf8d47334c54c75047:active , .udb1aa33730165baf8d47334c54c75047:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb1aa33730165baf8d47334c54c75047 .centered-text-area { width: 100%; position: relative ; } .udb1aa33730165baf8d47334c54c75047 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb1aa33730165baf8d47334c54c75047 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb1aa33730165baf8d47334c54c75047 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb1aa33730165baf8d47334c54c75047:hover .ctaButton { background-color: #34495E!important; } .udb1aa33730165baf8d47334c54c75047 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb1aa33730165baf8d47334c54c75047 .udb1aa33730165baf8d47334c54c75047-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb1aa33730165baf8d47334c54c75047:after { content: ""; display: block; clear: both; } READ: Satire in Huckleberry Finn EssayAnother study found that a series of three video games played under threeincreasing levels of stress elicited progressively higher values of bloodpressure and heart rate. Both the race and gender of the subjects affected thereactivity. Heavy video game players have a difficult time with the regard todischarging aggression, and have a lower frustration tolerance. It has beenfound that hostility is increased when playing highly aggressive video games andmildly aggressive games. Subjects playing the high aggression game were muchmore anxious than the other subjects. In one study, the researcher found thatnot only did the heart rates of the part icipants increase while playing videogames, but also the rates of those merely watching the game increased. The studydemonstrated clear differences between playing the violent game over anon-violent game. The study also demonstrated strong differences between playingand watching the games in violent verses non-violent games.

The Golden Age for Women essays

The Golden Age for Women essays ?The colonial era was thought by many to be the "Golden Age" for American women. This was a time where women had little, if any, rights other than their husband's, but the work that these women did was considered of great economic importance. Women were considered of great importance when it came to certain tasks that needed to be done, and are, in many instances, recognized for their hard work and dedication to keeping a household afloat, keeping the men happy, and doing their part behind the scene in politics. It is argued that women's status was valuable during this period, because of their work in the household economy. Then again, a woman was still not considered equal to that of a man, regardless of how important her role was. Women were in charge of taking care of the household economy. Household economy would include everyone that was in the home, children, borders, servants, slaves, etc. Most of the time a wife would be the one taking care of the household economy, but in some instances men would have to hire help in the event that he was not married. Therefore, a wife was extremely important. She would keep a vegetable garden and chickens, she would make the soap and candles, the food, the bedding, keep the house clean, make and mend clothing, start the fire and keep it going so there was warmth and light, and bring in extra money by selling things. She would also produce the children and take care of them. They were not all equal members but their work was valued. It was understood that the work a woman provided in a home was valuable, and although a woman's work differed from that of a man, they were of equal value (Early American Women, slide 10). The women's economy had to do with more than just household chores. Women would barter, trade, and apprentice their daughters. Midwives were an important part of apprenticing their daughters. A midwife was going to be the only medical practitioner available and they were...

Marketing Objectives How to Set Them in Six Steps - CoSchedule

Marketing Objectives How to Set Them in Six Steps Marketing objectives are the foundation of any good marketing strategy. Imagine youre leading a marketing team (even a sub-team within your department) and have no means of communicating the specific numbers all of their work is meant to influence. Your team would likely do things they think are for the best interest of the company (but everyone would feel siloed because everyone would be doing their own thing) wonder how their efforts are actually paying off in the long run (because they have no reason to measure how what they do is influencing actual results) look to you for guidance (because the success of your team lies on your ability to communicate why theyre working on something, and not how to do it) Marketing objectives help your team by giving measurable KPIs they can directly influence through their work, which, if influenced well, results in meeting goals. In this sense, marketing objectives guide your team to develop and execute the best ideas that will make your goals a reality. However, setting those marketing objectives is not an easy task. What constitutes a goal vs. an objective? How do you know if you’ve selected the right ones? Table of Contents Free Marketing Objectives + Google Analytics Guide What Are Marketing Objectives? Why Do Marketing Objectives Matter? 17 Goals And Marketing Objective Examples How To Set Up Your Marketing Objectives In 6 Steps Step One: Remember Your Mission Statement. Step Two: Set Your Marketing Objectives. Step Three: Tie Your Marketing Goals Into Your Marketing Objectives. Step Four: Develop A Marketing Strategy. Step Five: Align Your Marketing Goals With Your Marketing Funnel. Step Six: Measure And Report Your Progress. Get Your Free Guide: Tracking Marketing Objectives in Google Analytics This article walks you through what marketing objectives are, explains how to set (and measure) them, and offers some examples of objectives a business like yours might select. As you begin communicating your objectives to your team, youll need methods for measuring them. Google Analytics is one of the best (and easiest) tools to measure your objectives (at least at first). The free guide that complements this article helps you: Implement the tactics youll learn throughout this article step by step so you can put your knowledge into practice immediately. Consider it a worksheet to follow along as you read this article so by the time youre done, youll have a solid start on setting your objectives. Create Goals in Google Analytics so you can put real numbers to the work you do. Doing without measuring doesnt actually accomplish anything (from a business perspective). So use these step-by-step, easy-to-follow instructions to understand the value everything you publish provides. So download your free marketing objectives guide now! 😉 How to Set Clear Marketing Objectives In Six Simple StepsAlright, now that you have your guide to follow along, let's get started! What Are Marketing Objectives? There are many different definitions of marketing objectives.   For our purposes, here’s the definition we’ll use: â€Å"A marketing objective assigns aspirational measurable values to your goals so that your team may better understand how what they do directly impacts business outcomes." Really quick... if you're wondering what the difference between a marketing goal and a marketing objective are, here's an example: Goal: "{Company} must be perceived as a leader in the {industry} market so that we may increase market share, which ultimately drives revenue growth." This is what you want. vs. Objective: "{Company} will increase share of voice by 20% by the end of Q3." This is how you'll know if you've been successful at influencing that goal. With objectives, your team may better come up with ideas to influence a specific metric that results in making the goal a reality. Why Do Marketing Objectives Matter? Marketing objectives are the endpoints of your marketing strategy. They give your team a direction and a goal to work towards. They also help show what’s working by giving you something concrete to measure your progress  against. Finally, establishing clear objectives is important for determining which specific marketing tactics and tasks  you’ll execute to achieve them. 17 Goals And Marketing Objective Examples If you’re in the process of setting your new objectives, here are some goal and objective examples to help get you started:Goal Example Marketing Objective Example 1 Improve brand reputation Gain and retain a 90% positive share of voice by the end of the calendar year so that prospective customers know, like, and trust us. 2 Increase brand presence Publish 4 articles every month on external sources our target audience follows to increase brand presence. 3 Optimize brand positioning Define brand positioning statement and communication frameworks by the end of the month so that our team understands our strategic differentiators from the competition. 4 Increase traffic Test three new traffic generation methods every month to increase traffic month over month by 3%. 5 Increase suspect pipeline Increase website conversion rates by 2% by the end of Q2 so that we increase the number of suspects in our marketing to sales pipeline from 500 to 510. 6 Diversify lead sources Test two new lead generation sources every month in fiscal year 2020 to find at least two successful methods of generating new demand that we will implement by the end of 2021. 7 Acquire more prospects from existing market Implement content upgrades into every blog post by the end of the calendar year to turn 30% of our website visitors into prospective sales leads. 8 Launch product Define the go-to-market strategy for Product A by the end of the week so that the team can create all content before the launch date. 9 Improve product quality Launch Product A by the end of the month with zero bugs. 10 Acquire more customers from existing market Implement off-site tactics to acquire 5% more customers month over month by the end of the fiscal year. 11 Break into new markets Research the competition in Market A by the end of Q1 so that we understand how to differentiate Product A positioning to win new marketshare. 12 Retain existing customers Reduce bugs to zero for every feature launch so that user churn decreases to 3% by the end of Q4. 13 Increase efficiency Publish four blog posts every week by the end of the calendar year. 14 Increase revenue Launch four new products by the end of the fiscal year to increase revenue. 15 Increase profit margin Improve brand positioning on ten existing products by the end of the calendar year to increase product value so that we may increase prices for those product lines. 16 Improve customer experience Reduce user experience challenges in Product A to improve net promoter scores (NPS) to 70%+. 17 Improve customer advocacy Implement a customer ambassador program by the end of the calendar year so that our best customers introduce our product to new prospective customers. How To Set Up Your Marketing Objectives In 6 Steps Now that you know what marketing objectives are and have seen a few examples for yourself, you can begin the process of setting up your own. Here’s how to do it in six steps: Step One: Remember Your Mission Statement. Step Two: Set Your Marketing Objectives. Step Three: Tie Your Marketing Goals Into Your Marketing Objectives. Step Four: Develop A Marketing Strategy. Step Five: Align Your Marketing Goals With Your Marketing Funnel. Step Six: Measure And Report Your Progress. Before we begin, let’s set the stage. This example will focus on a fictitious bookstore called â€Å"Reading Nook Bookstore.† Two different marketers are part of this story, Peter and Natalie. Peter is a new marketing strategist at Reading Nook Bookstore. Natalie is the marketing director and has been at Reading Nook Bookstore for five years. Let’s begin. So, how exactly do you set marketing objectives? Learn everything you need to know here. Step One: Remind Your Team Of Your Mission Statement Peter is about to begin work with Natalie on setting next year’s marketing objectives. Peter is new to this process, so Natalie decided to walk him through how setting up marketing objectives works. The first step in this process is reviewing the mission statement of your organization. Natalie pulled up the Reading Nook Bookstore website and showed Peter the following mission statement: â€Å"The goal of Reading Nook Bookstore is to inspire and nurture the love of reading across generations of families.† As you begin to work on your marketing objectives, remember your mission statement. If you get stuck, refer back to your statement and ask yourself: â€Å"If we complete this objective, how does it help fulfill our mission?† Step Two: Set Your Marketing Objectives When you’re setting up your objectives, the first thing you need to focus on is answering this question: What is your overarching marketing objective? Your overarching objective should be the end goal that your marketing team wants to achieve by a certain time. This is the driving force behind every other objective and goal that you set. This also means that your objective should be broad enough to give you plenty of room to work out your entire marketing strategy. Now that Peter and Natalie have their overarching marketing objective, their next step is to set the rest of their marketing goals. Here are some goals they might set to achieve their objective: Increase the conversion rate of their audience by 25% in one year. Double the number of purchases by 18- to 35-year-olds by June 2021. Increase average in-store purchase value from $10 to $35 in one year. Each one of these goals has something important in common. They have a specific numerical data point that must be met by an end date. Step Three: Tie Your SMART Marketing Goals Into Your Marketing Objectives The next step in Peter and Natalie’s marketing objective process is to create their SMART marketing goals. Marketing goals differ a bit from marketing objectives. Marketing objectives are the overarching outcomes you want to achieve, which you set for your team. Marketing goals are the stepping stones you need to complete to reach your objective. Your goals should be the specific building blocks that help you reach your initial objectives. Each one should build off the other like this: So let’s take the marketing objectives that Natalie and Peter created earlier and set a series of marketing goals that revolve around each one. Their first objective was: Increase online conversion rate by 25% in one year. Some marketing goals that Natalie and Peter could set are: Increase the ranking of 10 landing pages to the top three spots on Google by optimizing them for specific keywords. Decrease abandoned shopping carts by 50%. The second objective Peter and Natalie need to set marketing goals for is: Double the size of our 18- to 35-year-old audience by June 2021. Examples of goals that Peter and Natalie could set might include: Creating an active presence on Instagram and Snapchat with each account having over 1,000 followers by the end of June 2018. Host a book club with topics aimed to entice target audience with 2,000 active members by March 2021. Their third objective that Natalie and Peter need to set goals for is: Increase average in-store purchase value from$10 to $35 in one year. Example goals for this post could be: Host book club Meetups in the store to increase in-store traffic by 30%. Market in the most trafficked areas of the store to increase new in-store membership signups by 25%. Each of the goals and its parent objective relates back to the overarching goal of increasing the revenue of Reading Nook Bookstore by three million dollars. Connect your #marketing objectives to your overall business objectives. Step Four: Set Up A Marketing Strategy The next step in your marketing objective process is to set up your marketing strategy. The strategy that you set up will help you reach your objective. The marketing strategy that Reading Nook Bookstore will execute involves: Creating a blog to help generate leads from helpful and relevant content. Promote that content with social media and email newsletters. Use social media ads, Google PPC, and retargeting ads to reach new customers. DID YOU KNOW: can help you plan and execute your entire strategy on one marketing calendar? See how with this live demo recap video. Step Five: Match Your Marketing Goals To Your Marketing Funnel The next step in your process is setting up a series of marketing goals that help guide potential customers to purchasing your product. A marketing funnel will usually look something like this: Awareness:  The awareness stage is letting your target audience know that you exist. This could be from reading your blog, seeing your social media ads, or stumbling across a PPC ad. Interest:  The interest stage involves getting your target audience to connect with your content. Here your potential customers would become more invested in your content by subscribing to your email list. Consideration:  This is the nurturing part of your funnel. It helps connect the solution your company offers to the problems your audience is experiencing. Your marketers would be sending a series of emails to help start nurturing them to learn more about your product. Intent:  This is the first part of the sales stage of your marketing funnel. Here is where all of your solutions will be laid out in front of your new potential customers. This is where your sales team will step in to talk to potential customers. Evaluation:  Your target audience will evaluate what options have been presented to them by your sales team. At this point, your customers may return to their teams to discuss the information they found. Purchase:  Your audience buys your product. Each one on the funnel stages will have marketing goals that need to be met to move customers through the funnel. Here are some potential example goals for your marketing funnel. Depending on your funnel, your goals may change. Awareness Goal Examples: Gain 2,500 organic views for every blog post. Reach 500 people for every Facebook post. Interest Goal Examples: Get 3,000 new email subscribers a week. Gain 750 new social fans per month. Consideration Goal Examples: Get 50% of new customers in nurturing email follow. Qualify 50 new leads from the email list per week. Intent Goal Examples: Have 25 new sales calls a week. Evaluation Goal Examples: Write five bottom of the funnel marketing posts a month. Set up ten demo calls a month with potential customers. Purchase Goal Examples: Convert 75% of sales calls to purchases. Achieve an average order value of $50 or higher. Recommended Reading: How to Set Social Media Goals To Crush Your Business Objectives Step Six: Measure Progress Toward Your Objectives The last step is to figure out how you are going to measure and report on the progress. Before you even begin to build your reports, you and your boss need to determine how often you need to report your results. These could come weekly, monthly, bi-monthly, or quarterly. Once you’ve determined how often you’re going to create your report, you need to choose what metrics you’re going to track. These metrics will usually revolve around the goals you set for your team. If we were to choose a series of metrics based on our marketing funnel goals, they would look something like this. Awareness Metrics Example: Gain 2,500 organic views for every blog post  Ã¢â€ â€™ How many organic views do you get for each post? What is the average? Reach 500 people for every Facebook post sent → How many people does your Facebook post reach on average? What was the highest number of people reached? Interest Metrics Examples: Get 3,000 new email subscribers a week  Ã¢â€ â€™ How many new subscribers did we gain in this reporting period? What was the average? Gain 750 new social fans per month  Ã¢â€ â€™ How many fans did we gain in this reporting period? How many fans did we gain per social channel? Consideration Metrics Examples: Get 50% of new customers in nurturing email follow  Ã¢â€ â€™ How many new email subscribers entered the nurture email flow in the reporting period? Intent Metrics Examples: Have 25 new sales calls a week  Ã¢â€ â€™ How many new sales calls did we get in the reporting period? What is our average? Qualify 50 new leads from the email list per week  Ã¢â€ â€™ How many leads did you get in the reporting period? How many of them could be considered marketing qualified leads? Evaluation Metrics Examples: Write five bottom of the funnel marketing posts a month  Ã¢â€ â€™ How many leads came from your bottom of the funnel marketing posts? How often did they help convert customers? Set up ten demo calls a month with potential customers  Ã¢â€ â€™ How many demo calls were completed? How many of them converted into paying customers? Purchase Metrics Examples: Convert 75% of sales calls to purchases  Ã¢â€ â€™ What is the average purchase price from a sales call? How many calls converted? Achieve an average order value of $50 or higher  Ã¢â€ â€™ What is the order value for each call? What was the average in the reporting period? One free and widely-used option for objectives reporting is  Google Analytics. Google Analytics can help you find an enormous amount of data about your audience and overall online marketing performance. Other popular options include: Kissmetrics In-app social analytics Raven Tools Hubspot DataBox Adobe Analytics Learn how to build a better marketing report  to look like a genius to your boss. DID YOU KNOW: offers robust analytics to measure content and social media performance? Learn all about it here. Get Your 2018 Marketing Objectives Back On Track Now that Peter and Natalie (and you) have all the information you need, you can set your marketing goals and objectives to make this year your most successful year yet. Once you’re ready to move on to the execution phase of your marketing strategy, see how can help. Sign up for a demo  or start your free trial  now!

Critically discuss the relevance of the ownership structure of a firm Coursework

Critically discuss the relevance of the ownership structure of a firm and examine how this impacts on both the short-term and long-term strategies that are employed by business - Coursework Example At several instances, it is noted that the ownership structure of a firm has been affecting its steady growth and development at large. Moreover, the ownership structure of the firm is observed to function by developing the image and enhance the strategic development of the firm in both short and long terms (Jensen & Meckling, 1976). With this regard, the paper intends to elaborate on the relevance of the ownership structure followed in The Lego Group. The Lego Group is a private sector company founded in the year 1932. In accordance with its vision, the company’s business was majorly engaged in the development of the children’s cognitive skills through playing. The company has developed its image as a global enterprise over the tenure of 80 years and has developed itself, on of the leading manufacturer of toy in the world (1The LEGO Group, 2014). To develop a better understanding about the ownership structure of the company, a detailed analysis of its provisions and performances have been conducted in the following sections. Ownership structure provides a framework for the process of control and helps in developing a system of management of the firm. Ownership structure is therefore defined as the equity structure that depicts the holding rights of a company. This structure further defines the authority that a particular person has on an organisation. Moreover, the ownership structure depicts managerial abilities to control the different operations of the management and enhance the system overall, to suffice the changing needs of the contemporary business environment and adjust with the same, maintaining efficiency. Contextually, the ownership structure helps in identifying the corporate governance and in developing guidelines that in turn tends to shape the internal climate of the company influencing the investors’ confidence level as well as ensuring transparency in

Internal Public Relations Term Paper Example | Topics and Well Written Essays - 1250 words

Internal Public Relations - Term Paper Example Effective communication and managers communication skills, especially in United States, are an extremely important issue for effective organizational behavior. Internal public relations and the managers’ communication skills are what define an organizational behavior toward success. This is because effective employee communication makes the employees better understand the company’s demands and perform accordingly. Employees are considered as the most effective marketers of the company. If the company’s management deploys effective public relations, it motivates the employees to spread a good word about the organizational culture which attracts clientele in the long run. This only happens when the management and the employees understand each other well and communicate on a regular basis to clear off all misconceptions about the organizational objectives (Infante and Gorden, 1991). An operative communication style also leads to employee loyalty which is most needed for the credibility of the organizational culture. â€Å"Employees will put in that extra discretionary effort when they are kept informed openly and honestly on aspects of their job and the business and they feel that they are being listened to with empathy† (Business Performance Pty Ltd., 2010). Studies suggest that workplace communication in US is complicated as well as multidimensional and hence there is great chance of conflict and misapprehension. Good communication does not just happen within a day or a week. It takes a constant struggle, practice and toil in building better workplace relationships and increasing career success as a result. Lack of effective internal communication may result in misunderstandings between the organization’s management and employees, lack of information, transfer of misinformation, reduced performance, subdued innovation, lack of concentration on business

Lady Macbeth is one of the most striking characters in the play Essay Example for Free

Lady Macbeth is one of the most striking characters in the play Essay Lady Macbeth is one of the most striking characters in the play. What are your feelings toward this character and how do they change as the play progresses? What makes Lady Macbeth so striking in her first few scenes is her manipulative, vindictive nature. She is a very controlling character yet we see her troubled mind reveal itself as the play progresses. Her most famous scene, Act 5 scene 1, allows the audience to see how she has truly been affected by the murders in which she had been involved. She is sleep walking and revealing unconsciously her emotions toward the untimely deaths of King Duncan, Banquo and the Macduff household. I have little sympathy for this character because if it were not for her driving Macbeth to the murder of Duncan, he most probably would not have become so obsessed with his infatuation of becoming king. As we see in Act 1 scene 5 she is extremely ambitious about the prospect of Macbeths power increasing. She talks of murder without an ounce of guilt and merely worries over her husband being too gentle to actually commit the execution of the king. She refers to him being too full othemilk of human kindness and states that he is in fact without ambition and so would not carry out the deed properly. Her personality could, however, be extremely ambitious regardless of the state of power that her husband is in, the situation could have brought out the most of her desire. In each of her scenes we see a new side to her personality. During Act 1 scene 5 we see her praying to evil spirits in her soliloquy for her to become more masculine and evil, with any feminine attributes and natures to be stripped from her, implying that she also may need a little push to make her ambitious enough to commit the murders. This also suggests to the audience that her conscious would probably not let her commit those crimes alone. She asks the evil spirits to Come to my womans breasts/And take my milk for gall, you murdering ministers. However, when Macbeth arrives home, he refers to her as my dearest love she then immediately sets about manipulating him and goading him into the murder. When she learns of Duncan coming to dinner, she administrates ideas of looking above suspicion. She tells him look like thinnocent flower/But be the serpent undert. Shakespeare uses very expressive language here with contrasting imagery of a flower (which represents good) and a serpent (which represents evil). This could also be interpreted as a metaphor for Macbeths relationship with his wife in that when Lady Macbeth is plotting murderous schemes and manipulating her husband, Macbeth is presented in a good and vulnerable light. The same applies for when Macbeth decides to take the murders further and the audience gains sympathy for his wife. Macbeth is left with little to say and is interrupted by his wife on several occasions in that scene, providing the audience with a clear insight into Shakespeares intentions for the hierarchy within the relationship. That hierarchy being where Macbeth is more or less controlled by what Lady Macbeth tells him to do, almost like a spell of her own. This provides strong evidence for those who believe that Lady Macbeth herself is a witch of some kind. In Act 1 scene 6 Duncan arrives at Macbeths castle with other various guests and originally comments on the pleasant air that it gives off, referring to it as Nimbly and sweet. This presents the audience with a dose of dramatic irony as they know that what really lies inside the castle itself is as evil and twisted as its inhabitants. He also refers to Lady Macbeth as Our honoured hostess.- The love/That follows us sometime is our trouble. The problem with Lady Macbeth in this scene is that she is elaborately polite and good natured that it could easily appear to be insincere. She tells Duncan that she has checked and double checked that everything is sufficiently in order. She tells him she will pray for him constantly and speaks of loyalty and gratitude for past kind deeds. Shakespeare is rather repetitive when it comes to Lady Macbeths lines, she speaks continuously of her homage to him and the effort they are making for him. This is in an obvious bid for her to gain their trust and it does indeed work. Duncan reacts graciously towards this most probably due to his age and gratitude for the effort made. Act 1 scene 7 sees Lady Macbeth belittling her husband in an attempt for him to agree whole heartedly to killing the king of Scotland. She uses foul phrases with appalling imagery such as telling Macbeth that while she was breast feeding her baby she would: while it was smiling in my face/Have plucked my nipple from his boneless gums/And dashed the brains out, had I so sworn. She tries to come over as very menacing and heartless at this point in the play, making a point of the fact that if she had promised to kill her own child she would do so, however, after the murder of Duncan, she contradicts herself rather strongly as she comments on being able to kill her father. In Act 2 scene 2, Macbeth returns from killing the king to discuss the event with his wife. Shakespeare uses this as an opportunity for the audience to feel sympathy as we see his grief and guilt. We also get to see a very new side to Lady Macbeth, she admits that if he had not looked like her own father she would have done the deed herself, showing that underneath her hard exterior, there are elements of compassion and guilt that though she expresses little, she still feels them just like any other human being. The audience then sees her snap out of her sensitive phase and channel her emotions into reassuring and controlling her husband. She tells him to dismiss his hallucinations about the dagger and to return them to frame the guards who were guarding Duncans room. These deeds must not be thought/After these ways; so, it will make us mad. The audience could consider this as foreshadowing of what occurs as the play progresses as both Lady Macbeth and her husband experience mental disturbances because of the horrific crimes they committed. Hands are used as a metaphor throughout this scene and as an extended metaphor throughout the play. Macbeth refers to his as hangmans hands and uses phrases such as ravelled sleeve of care, whereas Lady Macbeth is far more literal and tells him to wash this filthy witness from your hand. This could be interpreted as the hands representing guilt and so each character handles the guilt in different ways; Macbeth is very open about his guilt and remorse by using dramatic devices such as personification and metaphors, for example: Glamis hath murdered sleep, and therefore Cawdor/Shall sleep no more: Macbeth shall sleep no more. Lady Macbeth, however, deals with her culpability in a different way in that she pretends to feel nothing towards the situation but it obviously haunts her as we see in her final scene in Act 5 scene 1 where she sleep walks and hallucinates. Shakespeare illustrates this well when Lady Macbeth mocks Macbeth for being so gentle: My hands are of your colour, but I shame/To wear a heart so white. She also says rather flippantly, A little water clears us of this deed./How easy is it then! Your constancy/Hath left you unattended. Shakespeares intention for this scene, I think, was to show us that there is a sensitive, guilty side underneath her shell of ambition and malevolence. Act 2 scene 3 sees Macduff discovering Duncans murder with great astonishment. He alerts the whole castle including Banquo, Malcolm and Donaldbain of the kings death and so Lady Macbeth enters. She acts very much like thinnocent flower by pretending to be oblivious to what had happened in the previous scene, Whats the business/That such a hideous trumpet calls to parley/The sleepers of the house? Then with immense dramatic irony, Macduff replies calling her gentle lady and commenting on the fact that the talk of murderous deeds is too tender for a womans ears. The audience would find this somewhat amusing as they know that Lady Macbeth is solely responsible for the murder of Duncan and so would not in any way find the subject too sensitive or painful. She reacts in a way similar to that when she was attending to Duncan in Act 1 scene 6, where she is very elaborate in her efforts to help, creating a suspiciously false air about her. She then dramatically faints and is carried out, she is lucky that the people around her are so affected by the murder that they do not overtly notice her over the top antics. Lady Macbeth experiences a loss of power and control in Act 3 scene 2, where Macbeth arranges his next murder without her involvement. Shakespeare has her character showing compassion to her husbands sorriest fancies when he complains of insecurity about his dangerous thoughts and deeds. She tries to make him forget what has happened by instructing him: Using those thoughts which should indeed have died/With them think on? Things without all remedy/Should be without regard; whats done, is done. The audience at this moment does not know that Lady Macbeth doesnt practice these ideas herself and in fact reveals her guilt subconsciously. My feelings toward Lady Macbeth at this time are cold and my sympathy leans toward Macbeth as we see him feeling very remorseful and suicidal. He mentions, Better be with the dead/Whom we, to gain our peace, have sent to peace,/Than on the torture of the mind to lie/In restless ecstasy. However as we see a new side to Macbeth where he is plotting murders without her it does make me wonder would he have killed Duncan without her influence? Lady Macbeth presents herself as the gracious hostess once more as she invites the lords to dinner in Act 3 scene 4. At the beginning of the scene the audience is presented with the news of Banquos slaughter. Lady Macbeth suspects this but is not directly informed as her husband has somewhat distanced himself from her, implying that he does not need her influences for villainous thoughts any more, he can do it all by himself now. This scene manages to arouse some sympathy for Lady Macbeth as we see her power lessening downfall. This could be what ultimately leads to her suspected suicide. The audience gets to understand that Shakespeare did not want to present Lady Macbeth as a character who takes pleasure in the sight of bloodshed and gore, but one who craves power and enforces her ambitions upon those she can manipulate. We also see a role reversal here for the second time in the play. She already has upset the natural order of marital hierarchy from the beginning of the play where she presents herself in the dominant role which was extremely uncommon for that period. Then as the play progresses she becomes part of a downward spiral where she loses power and the status within the marriage as she becomes the more recessive figure next to her now dominant husband. The ghost of Banquo makes an appearance at the dinner table in this scene but of course only Macbeth can see (another one of his deluded hallucinations). He becomes extremely unsettled by this and begins to shout at the ghost with a fiery passion that stuns the rest of his guests. Thou canst not say I did it; never shake/Thy gory locks at me! Ross initiates the lords standing up and leaving their new king in peace to rest and collect himself but Lady Macbeth being thinnocent flower that she pretends to be assures the lords that he is fine and is just unwell. The audience feel some sort of consideration for her as we can see her husbands mental health deteriorates and her power disintegrate. She snaps at Macbeth Are you a man? as she quite obviously feels utterly embarrassed by his reactions to the ghost. She tries to use this as an opportunity to regain her status above Macbeth which is understandable as she feels defeated but is selfish considering her husbands state. In the most dramatic scene in Lady Macbeths presence on stage, the audience is given the opportunity to see the REAL Lady Macbeth as her subconscious takes over her physical state. At the beginning of her last scene, Act 5 scene 1, the doctor and gentlewoman are analysing her recent behaviour, She has light by her continually, tis her command. As light is a common metaphor for purity this insinuates that she doesnt want to be considered evil and wants to redeem herself but cant because she is too involved to dig herself out now and so her subconscious speaks the words she cannot. Out damned spot! Out, I say! One, two. Why then tis time to dot. Hell is murky. Fie, my lord, fie, a soldier, and afeard? What need we fear? Who knows it, when none can call our power to account? Yet who would have thought the old man to have had so much blood in him? This is one of the most remembered speeches in Shakespeares literature and is so because of its quirky formation. Shakespeare has used very disjointed language with punctuation separating every short phrase. This translates to her being very edgy and emotionally unstable. She then reels off a list of other people for which she feels responsible for their deaths as well as her husband. She refers back to the common theme of hands which has occurred throughout the play. What, will these hands neer be clean? All the perfumes of Arabia will not sweeten this little hand. O, O, O. She still refers to her hands as being little and the need for them to be sweetened and so this indicates the want for her to be filled with good and that she is feeling genuine guilt and mental anguish. This anguish finally leads to her suicide by unspecified means. Shakespeare probably chose not to present the death of Lady Macbeth on stage to add to the impact of her exit and last scene and also to be slightly ambiguous. I think a dying scene would have been effective for Lady Macbeths last scene, she could perhaps have given a soliloquy explaining how she truly was feeling. To conclude, it is evident that Shakespeare had Lady Macbeths emotional state disintegrate as the play proceeded to in effect show the downfall of a control freak. It is undecided whether or not she is pretending to be the controlling evil person which her persona appears to be but that is in a way irrelevant as it was certainly influential enough to drive her husband to multiple homicides. She was certainly a brave character for going against the Chain of Being in which God was considered to be ultimately at the top with monarchs under that and other members of society such as lords and townsfolk following after, but at the bottom were women and so she was courageous to consider herself to be above even monarchy! Though wrong it is admirable, especially considering what was said if the chain of being was to be disrupted, that chaos would arise, disrupting the natural order of life on earth and in the heavens which is seen as inexcusable. I personally think that Lady Macbeth was blamed for a lot that wasnt entirely her fault. It is implied that because Macbeth ended Banquos life and slaughtered Macduffs wife and children in a desperate bid for the throne, he was emotionally capable of murdering Duncan all by himself. In the first two acts we have little sympathy for Lady Macbeth as Shakespeare only provides the audience with her vindictive exterior, at this time we cannot see what she is truly thinking and feeling. It is only as the play progresses that we understand WHY she turns out to be the way that she is, that she has a very ambitious character and so enforces that upon her husband. She feels that Macbeth becoming king will benefit them both and sees killing the existing king as the fastest way to get to the throne. She then becomes gradually defeated as Macbeths ambition and obsession with becoming king begins to soar and spiral. She is then over-ridden with guilt and eventually feels that she cannot bear the guilt that torments her troubled mind and so decides to end it all.

Potemkin :: essays research papers

Setting: While originally filmed to commemorate the 1905 revolution in Russia, Potemkin was actually shown to rouse the masses against the Russian government. The film takes place on three major settings. The battleship Potmekin serves as the first backdrop where the revolution begins. The setting shifts to the Odessa Steps when the sailors arrive with Vakulinchuk ‘s body. Here the Russian soldiers attempt to squelch the uprising by shooting and trampling the crowds which had gathered on the steps. The final scenes take place on the water. The Potemkin sails out to confront the Russian ships, but the sailors eventually realize that the other soldiers had joined them in their revolt. Atmosphere: The atmosphere of the film is dramatic and therefore easily holds the attention of the viewer. Einstein effectively uses the element of suspense to involve the audience. At the start of the film, the sailors were not very willing to cause any commotion or problems. However, once they were confronted with the possibility of being hanged and became fed up with eating rotten meat, they rallied around Vakulinchuk. The mood of the film changed several times. While the main theme was rebellion against the Soviets, there were other emotions portrayed also. When Vakulinchuk’s body was brought ashore for viewing, there was overwhelming anger and sadness felt by many in the crowds. After the people decided to revolt, they mood became much lighter as they took food, coal, and water to the sailors. This joyous time was immediately brought to a halt when the Russian soldiers began marching down the Odessa Steps. Eisenstein again used suspense in these scenes by quickly flashing pictures of the mother with her baby carriage and the approaching soviet â€Å"machine†. Conflict: The film’s major conflict is between the revolting sailors and the Russian officers of the Potemkin. The Russian citizens also become involved in the conflict once Vakulinchuk’s body is viewed. The conflict continues until the Potemkin sails out to meet the Russian fleet. The climax occurs when the two ships face each other in a suspenseful moment.

Activity Based Costing

Probably the most popular proposal to upgrade the traditional cost accounting system is activity-based costing (ABC). The purpose of ABC systems is to focus on the causes behind indirect costs. It is primarily a system of allocation. Activities rather than traditional departments are emphasized in order to isolate the cost drivers, which are the factors most likely to cause or contribute to the incurrence of costs. ABC systems are designed to be complementary with the technological changes in the factories due to enhanced global competition. t refers to the basis for cost accumulation, either direct or indirect, to products or services.The traditional approach to assigning costs to products is to attach those costs that are directly traceable to the product and allocate the indirect costs by a measure of volume, such as direct labor hours, direct labor dollars, or machine hours. According to Anderson and Kaplan (2004), a cardinal principle of ABC is this: if products or services are made to specifications known to add value for the customer, then activities, and hence costs, that can be removed without compromising these specifications are unnecessary and should be removed. Benefits of ABC Systems to CompaniesCompanies can benefit from ABC through the system’s attempt to improve the allocation of indirect costs by identifying the activities that are responsible for the costs. Costs and expenses that cannot be economically traced directly to a cost objective are to be allocated on a rational basis. Costs and expenses that can be directly traced to a revenue-producing division, a single product line, or to any defined cost objective need not be allocated. Traditionally, only direct materials and direct labor were assumed to be directly traceable to separate product lines.That assumption will no longer be followed. Instead, it will be assumed that elements of manufacturing overhead, administrative expenses, and marketing expenses may be economically traced to product lines, or revenue-producing divisions. ABC as a process-based approach represents one capital budgeting strategy for analyzing investment opportunities which allows managers to vary the underlying activity drivers in business processes in order to study the impact of different levels in the process itself.Managers have the potential to learn much more about investment risks when they study the uncertainties in the business processes, rather than the traditional overview approach. This traditional approach has typically focused upon highly aggregated revenue and cost items that are merely the result of business processes. Contemporary organizations normally develop activity-based costing systems to provide more accuracy in assigning indirect and support costs to activities, business processes, products, services, and customers.ABC systems have recognized that organizational resources are needed both for direct production of goods and services and for indirect or support ac tivities (Neely, 2002). The goal of organizations is for the ABC to measure and then price out all the resources used for activities that generate the production off and services for customers. The principal difference between the traditional costing methods and ABC systems is the number and type of cost drivers used.The traditional product costing systems uses allocation bases that may or may not have been cost drivers. Companies may find that direct labor is not a cost driver and may never be a cost driver, especially in highly automated production environments. Therefore, these companies utilize the ABC system because it uses a much larger number and variety of cost drivers than the one or two volume-based cost drivers typical for a traditional cost system. As a result the ABC method increases accuracy. Application and Benefits of ABC in the Pilgrims Manufacturing Inc.Company Activity-based costing system is effective and appropriate for the company because, as Hammer and Champy (1993) state, it facilitates the use of process-based management that represents an evolving management strategy for highly competitive environments, as opposed to the traditional, departmental management focus. Moreover, activity-based costing focuses upon the broader control span of cross-functional processes of how work really gets done in organizations, as opposed to the narrow control span of individual departments of organizations.Business processes have been discussed as a series of activities that are cross-functionally linked to achieve specific organizational objectives. An activity-based costing system should be developed within the company to satisfy some of the weaknesses of the traditional systems of accounting for and controlling costs. It is important to recognize the place of ABC systems in the overall picture of cost management. In traditional cost systems, direct materials and labor are the only costs traced directly to the product.Manufacturing overhead costs, by definition, are not traced, but allocated to the product. They may be traced to an activity or a service department or some other cost objective, but not to the product itself. Administrative, engineering and marketing expenses are not included in production costs even when they can be traced directly to the product. ABC along with other new concepts such as computer-integrated manufacturing and total cost management advocate changes in the traditional system to coincide with technological changes in the production process.Once the factory has been reorganized to provide maximum efficiency and minimum wasted resources, the cost system can be streamlined to serve the needs of managers, not just to satisfy the presentation of data in the financial statements. ABC seeks to identify activities that cause or drive costs. Once these activities are identified, product costs are assigned according to the activities consumed. Typical activities would be storage time, wait time, number of se tups, number of engineering changes, and move time.The traditional cost system usually assumes that the only relevant activities are volume (measured in units of product), direct labor hours, or direct labor dollars. ABC expands these activities and claims better assignment of overhead as a result. WORKS CITED 1. Anderson, S. & Kaplan, R. (2004). Time-Driven Activity-Based Costing. Harvard Business Review, November, pp. 131-138. 2. Hammer, M. & Champy, J. (1993). Reengineering the Corporation. New York, NY: Harper Business. 3. Neely, A. (2002). Business Performance Measurement: Theory and Practice. Cambridge University Press.

The Link Between Nationalism And Racism History Essay

This essay will critically analyze the nexus between patriotism and racism in order to set up if there is a correlativity. Racism is an of import argument in modern-day society because it is widely perceived that racism in no longer prevailing but racism continues to be. Harmonizing to the Oxford English Dictionary, racism is defined as the, ‘discrimination against or hostility towards other races. ‘ Barack Obama was the first black president of America in 2009 but is invariably greeted with unfavorable judgment claimed by former president, Jimmy Carter because he is black and the ‘belief held by many Whites that an African American is non qualified to be in the White House. ‘ ( The Guardian ) In order to reply this inquiry I will foremost discourse the function of patriotism and the effects that it has upon imagined communities in nation-states in order to set up links between racism. To exemplify my theory I will utilize illustrations of how patriotism was used to advance racist positions and reenforce a peculiar set of ideals. My First illustration is of Nazi Germany who wanted to eliminate the Judaic race in Europe. The German state was to be cleansed and go forth a superior German race. I will specifically look at the grounds why the National Socialist German Worker ‘s Party ( NSDAP ) was elected and how they used patriotism in order to advance the party ‘s hatred for the Judaic race. I will besides look at how Nazi propaganda was used to reenforce racist positions in order to convey together the nation-state. The concluding illustration will research the intensions of what precisely constitutes you to be a member of a nation-state and whether you have successfully integrated into society. In 2000 in the coastal town of Nea Michaniona an Albanian pupil named Odysseus Cenai was given the wages to transport the national flag at a commemorating parade. ( Tzanelli, 2006:27 ) I will look at the grounds why Cenai and others were discriminated against by looking at how Greece maps and looking at the history between Greece and Albania to tie in a nexus. I believe that patriotism reinforces a peculiar image of nation-states in order to make a sense of national pride. I believe that patriotism has stemmed from political motions, faiths and the media. Patriotism is non wholly to fault for racism but has played a critical function in back uping it. The Othering? Paragraph 1 Patriotism is defined as the: ‘Politicised societal consciousness centered upon an cultural born out of shared commonalties, seeking to accomplish integrity, liberty and group involvement by mobilising ethnic-based constituencies. ‘ ( Norbu, 1992:181 ) Norbu ( 1992 ) has identified the cardinal function of patriotism within a state ; patriotism has in kernel sought to reconstruct the original Latin significance of state, people or state. ( Norbu 1992:25 ) Patriotism is an political orientation of the province or a inactive political orientation in so far as it identifies peoples ( states ) with provinces. Anderson ( 1983 ) claims there are three causes of patriotism: faith, dynastic kingdom and print capitalist economy. The historical context will supply the background for patriotism in order to set up the cardinal incentives such as: nationalism, national pride, conveying the nation-state together and making a specific set of beliefs. The state is ‘an imagined political community and imagined as both inherently limited and autonomous. ‘ ( Anderson, 1983:06 ) Harmonizing to Anderson ; ‘The state is imagined because the member of even the smallest state will ne'er cognize most their fellow-members, run into them, or even hear of them, yet in the heads of each lives the image of their Communion. ‘ ( Anderson, 1983:06 ) Paragraph 2HistoryHitler ‘s rise to power had cardinal effects for the German province every bit good as the persecution of Jews. The German populace elected the National Social Workers Party ( NSDAP ) which was controlled by Hitler in order to take them through a difficult period in clip due to the great depression and the economic and national casualty of World War I. In 1920 Anton Drexler published the â€Å" Twenty-five Points † programme which set out the NSDAP policies. Bizarre combinations of political idea were in common in Germany in 1918. The growing of Nazism was doubtless helped by a clime of comparatively similar thoughts. ‘ ( Eatwel, 2003:126 ) This was polar to the party deriving control of the province because the morale of the state was low and the economic crisis made it hard for the state. This plan had set out how the German state needed to take back control and create equality amongst a superior race by the remotion of inferior races. The plan was really negative and critiqued what was incorrect with Germany at the clip and was the ground why it became so appealing to the imagined community.National pride i? Superior raceHitler brought the German province closer by conveying back national pride to the imagined community, which had been losing for so long. He believed that the Aryan race was the superior race and everyone else was inferior. Drexler used Charles Darwin ‘s theory of endurance of the fittest and radicalised it by claiming that the inferior persons should be eradicated. It was non merely the Jews who were discriminated against but besides the Slavs and the Blacks were ‘deemed inferior people, destined for conquering or servitude. ‘ ( 37 ) Hitler used patriotism in order to know apart against other races because they were seen as below them, by doing the German race seem more of import or worthy so everyone else he reinstalled national pride in the imagined community. In his 25 point programme he spoke of how he wanted to unify ‘all Germans in a great Germany ‘ and that â€Å" German people have rights to those equal to those of other states and the Treaty of Versailles and St. Germain shall be abrogated. † Nazi Germany were rallied by this belief of their importance and wanted to take back what was truly theirs, sovereignty resides with the Aryan race ( volksgemeinscharft ) Hitler believed that over clip it was going of all time more hard to separate Hebrews from the Germans apart from their faith as they took on European individualities which he believed was incorrect because the Jews who held of import places were working the state for the ain selfish demands. ‘Under Nazism Katz argues ‘racism became metaphysical and the devastation of the Jews was indispensable for the saving of the German state if non their redemption. ‘ ( 68 ) aˆÂ ¦Nazi propaganda i? Encourage themi? FearNazi propaganda played a important function in maintaining the state province strong and to reenforce the province chief policy, which was to make a superior race. Nazi propaganda was used to promote everyone that what they had set out to make was the right thing and the state should be proud for cleaning society. ‘Publicity was designed to startle the population, to implement continued attachment and group trueness. ‘ Hitler invariably spoke of h ow he wanted to take the Judaic race in Europe. Nazi political orientation was systematically used with the purpose of keeping high national pride in the imagined community. In a popular hebdomadal magazine, Der Angriff had a circulation of some 300,000 wrote, ‘the war will stop with the extinction of the Judaic race ‘ and in another widely read article, Das Reich made an indistinguishable anticipation: ‘the Jews will pay with the extinction ( aussrottung ) of their race in Europe. † The repeat of despised towards Jews in the imperativeness would go synonymous in the imagined community and hence would back up the German cause. ‘ Nazi Germany non merely promoted propaganda but when they realised they were get downing to lose clasp on the war they tried to beat up the state by motivating fright. Nazi Germany tried to convert the imagined community that it was non merely them who played a function in the attempt to destruct European Jewry but it was the German public excessively. NSDAP believed that by intimidating the German state, they would hold no pick but to back up and promote their attempts. NSDAP claimed that ‘Jewish Acts of the Apostless of retaliation against the full German people, and non merely the Nazi leading, should the war terminal unsuccessfully. ‘ This clearly shows the nation-state employed these fear tactics in order to beat up the state and convert them that what they were making was for the greater good. Hitler used patriotism in order to convert the populace that what he set out to make was for the Aryan race. The two most of import factors of Nazi political orientation were antisemitism and racism, Nazi political orientation was committed to the creative activity of a maestro race and therefore the riddance of what it deemed ‘life unworthy of populating ‘ among the Germans such as ‘mentally retarded, emotionally disturbed, and physically handicapped Germans, along with Gypsies and Jews. Hitler ‘s used patriotism to implement his ideals by claiming that the Aryan race were superior and that the Jews were the ageless enemy of the German people.Political motion i? Historyi? Hitlers anti-semitic positionHitler was an anti-semitic leader, who was n't afraid to publicise his extremist hatred towards the Judaic race and Hitlers ‘ideas sing antisemitism must be entire remotion of the Jews. ‘ Hitler entirely is non to fault for the annihilating offense co mmitted to the persecution of an full race but the NSDAP party who believed in the Nazi political orientation and the people who were involved in it every bit good as the people who stood by and watched. ‘ The Otherring Greece illustration Greece ( 2000-2004 ) there were several instances of racial bias, which brought to the foreground inquiries of national individuality, racism and favoritism. Traditionally the best student of the school in acknowledgment of that student ‘s excellence holds the Grecian national symbol. This was non the instance in 2000 because in the costal town of Nea Michaniona the Michaniote found out the best pupil was non Grecian but in existent fact Albanian, whose household migrated to Greece a few old ages before in hunt of a better life. Odysseus Cenai ( Odhise Qenaj ) is the pupil in inquiry, which caused tumult from his equals and their parents. The chief ground for such ill will was because of his race, he was Albanian and non Greek. This racism towards Cenai and many others who inhabit Greece has stemmed from historical events, spiritual positions and nationalism towards their state. Firstly I will discourse the context in which the events occurred because it provides us with an pen etration to the beliefs of the imagined community. The ground why the Grecian state were so inexorable non to see Cenai an Albanian to transport the flag was because of the significance of the flag. The flag and the national anthem are symbolic mentions to the Greeks with its ain myth of common beginnings and history ( Smith 1981, p. 66 ) . The Grecian flag ( bluish with white cross ) dates back to a decree issued during the Grecian Independence War ( 1822 ) , and ‘entwin [ es ] national sentiments with spiritual strong beliefs ‘ ( Karakasidou 2000, p. 226 ) . The Grecian anthem operates along the same lines, as both its history ( as a piece of poesy composed by the Greek ‘national poet ‘ , Solomos ) and its content refer to the procedure of Grecian ethnogenesis. ‘ Grecian ethnogensis derives from the Greek Ethnos, which means ‘groups of people ‘ , or ‘nation ‘ is the procedure by which a group of human existences come to be unde rstood or understand themselves ethnically distinct from the wider societal landscape from which their grouping emerges. This is an of import construct because the Grecian civilization is really loyal and see themselves distinct from other races due to their belief towards Greek orthodox. The national flag harmonizing to Firth today plays a symbolic map, being a ‘condensation symbol ‘ and ‘a focal point for sentiment about society. ( Firth 1975:356 ) The national flag symbolises the sacred character of the state ; loyal citizens revere it. The national flag plays an of import function in keeping the nationalism and love for Greece. Michael Billig suggests that â€Å" the topographic point of national flags in modern-day life bears a minute ‘s consideration † ( 1995, p. 117 ) . These minutes of ideas towards the flag and the significance that they play are cardinal in making a strong sense of national pride. National pride could be considered ideologica lly racist because you adore your state and you do n't desire anyone staining its image. The parade itself is really of import because it is excessively commemorate the Greeks strength and their finding non to give in to the Italian ‘ultimatum ‘ and resignation to the Axis Forces on the 28th October 1940. Throughout Greece the imagined community remembers the legendary ‘Ohi ‘ ( No ) that the Metaxas fascist government ( 1936-1941 ) allegedly delivered to the Italian fascist government. The struggle between the Greek and Albanians supported by Italy that followed the ‘ohi ‘ and the ephemeral Greek triumph before the German invasion and business ( 1941 ) , are registered as a great loyal act. Parading therefore symbolizes the victory of the ‘Greek spirit ‘ over its ‘enemies. ‘ ( Karakasidou 2000:241 ) nationalism towards their state is clearly high among the Greeks and this is apparent in there conflict against holding a non-Greek carry the flag which means so much to them and in this was they are honoring their t riumph. However this may be good for the Greeks that they love their state but this has besides created barriers between other civilizations. Harmonizing to Nadia Seremeta-kis so advisor to the Greek Ministry of Public Health discovered an association between Albanians and other immigrants to Greece after the gap of EU boundary lines and narratives about ‘waves of infections traversing Grecian frontiers. ‘ ( Seremetakis 1996:489 ) This creates a sense of imagination in that the infections are the immigrants traversing the Grecian boundary line. The intension of the term infection describes the immigrants as if they are occupying the host state, the racialist tone towards other civilizations is apparent and this is due to national pride. Albanians have even changed their names to Greek traditional ways in order to suit into society so they would n't be stigmatised. Furthermore it was from Grecian perceptual experiences that if you were a different ethnicity to them, so yo u are Albanian. ( ibid ) The fact that they cant distinguish between different races reinforces the Grecian state ‘s attitude towards other races and their racialist positions. There was a possibility of allowing Cenai Greek citizenship so that he could take part but some Greeks argued that would non wipe out his ‘alien ‘ individuality. Two female parents of Michaniote students gave voice to such reserves by shouting in a local meeting ‘I will non allow an Albanian touch MY FLAG or sing MY NATIONAL anthem! ! ! ‘ ( Raptis 16 November 2003 ) . The racial tone was grounds of their disfavor of Albanians and their involuntariness to absorb other civilizations into their society. For illustration, senior members of the conservative party Nea Dimokratia ( New Democracy ) suggested that bearing the flag is a inquiry of birthright, therefore overruling the civic construct of the state. The permutation of civic with cultural apprehensions of the state figured once more in 2003, when the Prefect of Thessaloniki, Panagiotis Psomiadis, declared that ‘You are born a Grecian, you can non be turned into a Grecian! ‘ ( Raptis 16 November 2003 ) . Firth, R. ( 1975 ) ‘Symbolism of flags ‘ , in Symbols Public and Private, Cornell University Press, Ithaca, New York.