Video Games Effect On Heart (1299 words) Essay Example For Students

Video Games Effect On Heart (1299 words) Essay Video Games Effect On HeartIn order to determine the effects of video games on the heart, we must look atseveral different things. First, we must determine which specific areas we wantto investigate. Looking at increased heart rate and blood pressure, we need todetermine the average maximum heart rate for the age group being tested. We mustdetermine what factors can cause ones heart rate to increase, and we must lookat the current studies in regard to the various social effects of video andother electronic games. The main way that we increase our heart rate is throughexercise, and even then health care professionals recognize the importance ofpacing yourself. In order to pace yourself, you must determine your target heartrate. To do this, you must measure your pulse periodically as you exercise andstay within 50 to 75 percent of you maximum heart rate. A simple rule of thumbis if you can talk and walk at the same time, you are not working too hard. Ifyou can sing and maintain your le vel of effort, you are probably not workinghard enough. If you get out of breath quickly, you are probably working toohard, especially if you have to stop and catch your breath. The target heartrate chart is broken down from twenty years of age to seventy years. The targetheart rate zone of fifty to seventy-five percent for people of twenty years is100-150 beats per minute with the average maximum heart rate of 100% at 200beats per minute. The second main contributor to increasing your heart rate isthrough stress. Doctors have determined that the problem with stress is that ourbody thinks we are still cavemen. There hasnt been time for us to evolvephysiologically from the high-threat, short-duration stress situations thatprimitive man faced to the relatively low-threat, long-duration stresses ofmodern society. When your body receives a message that you are under stress, itautomatically thinks you are going to do one of two things, fight or run away. We will write a custom essay on Video Games Effect On Heart (1299 words) specifically for you for only $16.38 $13.9/page Order now The body does not know how to temper its response to deal with the week-longpressure of dooming deadlines or other stresses that we deal with daily. Thisoverkill response, in time, takes a physical toll, especially on thecardiovascular system. When you are under stress, you are not thriving. Yourblood pressure is elevated, your blood clotting mechanism is working at fullforce, your heart is beating faster than normal and your metabolic rate is up. Keep it for hours and you will be exhausted, for years and you are headed for aheart attack. Doctors place stress as the secondary risk factor for heartdisease. Stress and video games often go hand in hand. During the last severaldecades, video games have emerged as one of the most popular forms of adolescententertainment. In the United States alone, video game revenues total ten billiondollars annually. On the average, children who have home video games play withthem approximately ninety minutes a day. Some of the trends in game playing aredisturbing some observers. A 1993 study asked 357 seventh and eight graders tolist their preferences among five categories of video games. The study foundthat fantasy violence topped the list at thirty-two percent. It also find thatboys who play violent games tend to have a lower self-concept in the areas ofacademic ability, peer acceptance and behavior. The most interesting is thepossible link between playing violent video games and subsequent ag gressivebehavior. Boys aged eight to fourteen are the core audience for video games. .udb1aa33730165baf8d47334c54c75047 , .udb1aa33730165baf8d47334c54c75047 .postImageUrl , .udb1aa33730165baf8d47334c54c75047 .centered-text-area { min-height: 80px; position: relative; } .udb1aa33730165baf8d47334c54c75047 , .udb1aa33730165baf8d47334c54c75047:hover , .udb1aa33730165baf8d47334c54c75047:visited , .udb1aa33730165baf8d47334c54c75047:active { border:0!important; } .udb1aa33730165baf8d47334c54c75047 .clearfix:after { content: ""; display: table; clear: both; } .udb1aa33730165baf8d47334c54c75047 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb1aa33730165baf8d47334c54c75047:active , .udb1aa33730165baf8d47334c54c75047:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb1aa33730165baf8d47334c54c75047 .centered-text-area { width: 100%; position: relative ; } .udb1aa33730165baf8d47334c54c75047 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb1aa33730165baf8d47334c54c75047 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb1aa33730165baf8d47334c54c75047 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb1aa33730165baf8d47334c54c75047:hover .ctaButton { background-color: #34495E!important; } .udb1aa33730165baf8d47334c54c75047 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb1aa33730165baf8d47334c54c75047 .udb1aa33730165baf8d47334c54c75047-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb1aa33730165baf8d47334c54c75047:after { content: ""; display: block; clear: both; } READ: Satire in Huckleberry Finn EssayAnother study found that a series of three video games played under threeincreasing levels of stress elicited progressively higher values of bloodpressure and heart rate. Both the race and gender of the subjects affected thereactivity. Heavy video game players have a difficult time with the regard todischarging aggression, and have a lower frustration tolerance. It has beenfound that hostility is increased when playing highly aggressive video games andmildly aggressive games. Subjects playing the high aggression game were muchmore anxious than the other subjects. In one study, the researcher found thatnot only did the heart rates of the part icipants increase while playing videogames, but also the rates of those merely watching the game increased. The studydemonstrated clear differences between playing the violent game over anon-violent game. The study also demonstrated strong differences between playingand watching the games in violent verses non-violent games.

The Golden Age for Women essays

The Golden Age for Women essays ?The colonial era was thought by many to be the "Golden Age" for American women. This was a time where women had little, if any, rights other than their husband's, but the work that these women did was considered of great economic importance. Women were considered of great importance when it came to certain tasks that needed to be done, and are, in many instances, recognized for their hard work and dedication to keeping a household afloat, keeping the men happy, and doing their part behind the scene in politics. It is argued that women's status was valuable during this period, because of their work in the household economy. Then again, a woman was still not considered equal to that of a man, regardless of how important her role was. Women were in charge of taking care of the household economy. Household economy would include everyone that was in the home, children, borders, servants, slaves, etc. Most of the time a wife would be the one taking care of the household economy, but in some instances men would have to hire help in the event that he was not married. Therefore, a wife was extremely important. She would keep a vegetable garden and chickens, she would make the soap and candles, the food, the bedding, keep the house clean, make and mend clothing, start the fire and keep it going so there was warmth and light, and bring in extra money by selling things. She would also produce the children and take care of them. They were not all equal members but their work was valued. It was understood that the work a woman provided in a home was valuable, and although a woman's work differed from that of a man, they were of equal value (Early American Women, slide 10). The women's economy had to do with more than just household chores. Women would barter, trade, and apprentice their daughters. Midwives were an important part of apprenticing their daughters. A midwife was going to be the only medical practitioner available and they were...

Marketing Objectives How to Set Them in Six Steps - CoSchedule

Marketing Objectives How to Set Them in Six Steps Marketing objectives are the foundation of any good marketing strategy. Imagine youre leading a marketing team (even a sub-team within your department) and have no means of communicating the specific numbers all of their work is meant to influence. Your team would likely do things they think are for the best interest of the company (but everyone would feel siloed because everyone would be doing their own thing) wonder how their efforts are actually paying off in the long run (because they have no reason to measure how what they do is influencing actual results) look to you for guidance (because the success of your team lies on your ability to communicate why theyre working on something, and not how to do it) Marketing objectives help your team by giving measurable KPIs they can directly influence through their work, which, if influenced well, results in meeting goals. In this sense, marketing objectives guide your team to develop and execute the best ideas that will make your goals a reality. However, setting those marketing objectives is not an easy task. What constitutes a goal vs. an objective? How do you know if you’ve selected the right ones? Table of Contents Free Marketing Objectives + Google Analytics Guide What Are Marketing Objectives? Why Do Marketing Objectives Matter? 17 Goals And Marketing Objective Examples How To Set Up Your Marketing Objectives In 6 Steps Step One: Remember Your Mission Statement. Step Two: Set Your Marketing Objectives. Step Three: Tie Your Marketing Goals Into Your Marketing Objectives. Step Four: Develop A Marketing Strategy. Step Five: Align Your Marketing Goals With Your Marketing Funnel. Step Six: Measure And Report Your Progress. Get Your Free Guide: Tracking Marketing Objectives in Google Analytics This article walks you through what marketing objectives are, explains how to set (and measure) them, and offers some examples of objectives a business like yours might select. As you begin communicating your objectives to your team, youll need methods for measuring them. Google Analytics is one of the best (and easiest) tools to measure your objectives (at least at first). The free guide that complements this article helps you: Implement the tactics youll learn throughout this article step by step so you can put your knowledge into practice immediately. Consider it a worksheet to follow along as you read this article so by the time youre done, youll have a solid start on setting your objectives. Create Goals in Google Analytics so you can put real numbers to the work you do. Doing without measuring doesnt actually accomplish anything (from a business perspective). So use these step-by-step, easy-to-follow instructions to understand the value everything you publish provides. So download your free marketing objectives guide now! 😉 How to Set Clear Marketing Objectives In Six Simple StepsAlright, now that you have your guide to follow along, let's get started! What Are Marketing Objectives? There are many different definitions of marketing objectives.   For our purposes, here’s the definition we’ll use: â€Å"A marketing objective assigns aspirational measurable values to your goals so that your team may better understand how what they do directly impacts business outcomes." Really quick... if you're wondering what the difference between a marketing goal and a marketing objective are, here's an example: Goal: "{Company} must be perceived as a leader in the {industry} market so that we may increase market share, which ultimately drives revenue growth." This is what you want. vs. Objective: "{Company} will increase share of voice by 20% by the end of Q3." This is how you'll know if you've been successful at influencing that goal. With objectives, your team may better come up with ideas to influence a specific metric that results in making the goal a reality. Why Do Marketing Objectives Matter? Marketing objectives are the endpoints of your marketing strategy. They give your team a direction and a goal to work towards. They also help show what’s working by giving you something concrete to measure your progress  against. Finally, establishing clear objectives is important for determining which specific marketing tactics and tasks  you’ll execute to achieve them. 17 Goals And Marketing Objective Examples If you’re in the process of setting your new objectives, here are some goal and objective examples to help get you started:Goal Example Marketing Objective Example 1 Improve brand reputation Gain and retain a 90% positive share of voice by the end of the calendar year so that prospective customers know, like, and trust us. 2 Increase brand presence Publish 4 articles every month on external sources our target audience follows to increase brand presence. 3 Optimize brand positioning Define brand positioning statement and communication frameworks by the end of the month so that our team understands our strategic differentiators from the competition. 4 Increase traffic Test three new traffic generation methods every month to increase traffic month over month by 3%. 5 Increase suspect pipeline Increase website conversion rates by 2% by the end of Q2 so that we increase the number of suspects in our marketing to sales pipeline from 500 to 510. 6 Diversify lead sources Test two new lead generation sources every month in fiscal year 2020 to find at least two successful methods of generating new demand that we will implement by the end of 2021. 7 Acquire more prospects from existing market Implement content upgrades into every blog post by the end of the calendar year to turn 30% of our website visitors into prospective sales leads. 8 Launch product Define the go-to-market strategy for Product A by the end of the week so that the team can create all content before the launch date. 9 Improve product quality Launch Product A by the end of the month with zero bugs. 10 Acquire more customers from existing market Implement off-site tactics to acquire 5% more customers month over month by the end of the fiscal year. 11 Break into new markets Research the competition in Market A by the end of Q1 so that we understand how to differentiate Product A positioning to win new marketshare. 12 Retain existing customers Reduce bugs to zero for every feature launch so that user churn decreases to 3% by the end of Q4. 13 Increase efficiency Publish four blog posts every week by the end of the calendar year. 14 Increase revenue Launch four new products by the end of the fiscal year to increase revenue. 15 Increase profit margin Improve brand positioning on ten existing products by the end of the calendar year to increase product value so that we may increase prices for those product lines. 16 Improve customer experience Reduce user experience challenges in Product A to improve net promoter scores (NPS) to 70%+. 17 Improve customer advocacy Implement a customer ambassador program by the end of the calendar year so that our best customers introduce our product to new prospective customers. How To Set Up Your Marketing Objectives In 6 Steps Now that you know what marketing objectives are and have seen a few examples for yourself, you can begin the process of setting up your own. Here’s how to do it in six steps: Step One: Remember Your Mission Statement. Step Two: Set Your Marketing Objectives. Step Three: Tie Your Marketing Goals Into Your Marketing Objectives. Step Four: Develop A Marketing Strategy. Step Five: Align Your Marketing Goals With Your Marketing Funnel. Step Six: Measure And Report Your Progress. Before we begin, let’s set the stage. This example will focus on a fictitious bookstore called â€Å"Reading Nook Bookstore.† Two different marketers are part of this story, Peter and Natalie. Peter is a new marketing strategist at Reading Nook Bookstore. Natalie is the marketing director and has been at Reading Nook Bookstore for five years. Let’s begin. So, how exactly do you set marketing objectives? Learn everything you need to know here. Step One: Remind Your Team Of Your Mission Statement Peter is about to begin work with Natalie on setting next year’s marketing objectives. Peter is new to this process, so Natalie decided to walk him through how setting up marketing objectives works. The first step in this process is reviewing the mission statement of your organization. Natalie pulled up the Reading Nook Bookstore website and showed Peter the following mission statement: â€Å"The goal of Reading Nook Bookstore is to inspire and nurture the love of reading across generations of families.† As you begin to work on your marketing objectives, remember your mission statement. If you get stuck, refer back to your statement and ask yourself: â€Å"If we complete this objective, how does it help fulfill our mission?† Step Two: Set Your Marketing Objectives When you’re setting up your objectives, the first thing you need to focus on is answering this question: What is your overarching marketing objective? Your overarching objective should be the end goal that your marketing team wants to achieve by a certain time. This is the driving force behind every other objective and goal that you set. This also means that your objective should be broad enough to give you plenty of room to work out your entire marketing strategy. Now that Peter and Natalie have their overarching marketing objective, their next step is to set the rest of their marketing goals. Here are some goals they might set to achieve their objective: Increase the conversion rate of their audience by 25% in one year. Double the number of purchases by 18- to 35-year-olds by June 2021. Increase average in-store purchase value from $10 to $35 in one year. Each one of these goals has something important in common. They have a specific numerical data point that must be met by an end date. Step Three: Tie Your SMART Marketing Goals Into Your Marketing Objectives The next step in Peter and Natalie’s marketing objective process is to create their SMART marketing goals. Marketing goals differ a bit from marketing objectives. Marketing objectives are the overarching outcomes you want to achieve, which you set for your team. Marketing goals are the stepping stones you need to complete to reach your objective. Your goals should be the specific building blocks that help you reach your initial objectives. Each one should build off the other like this: So let’s take the marketing objectives that Natalie and Peter created earlier and set a series of marketing goals that revolve around each one. Their first objective was: Increase online conversion rate by 25% in one year. Some marketing goals that Natalie and Peter could set are: Increase the ranking of 10 landing pages to the top three spots on Google by optimizing them for specific keywords. Decrease abandoned shopping carts by 50%. The second objective Peter and Natalie need to set marketing goals for is: Double the size of our 18- to 35-year-old audience by June 2021. Examples of goals that Peter and Natalie could set might include: Creating an active presence on Instagram and Snapchat with each account having over 1,000 followers by the end of June 2018. Host a book club with topics aimed to entice target audience with 2,000 active members by March 2021. Their third objective that Natalie and Peter need to set goals for is: Increase average in-store purchase value from$10 to $35 in one year. Example goals for this post could be: Host book club Meetups in the store to increase in-store traffic by 30%. Market in the most trafficked areas of the store to increase new in-store membership signups by 25%. Each of the goals and its parent objective relates back to the overarching goal of increasing the revenue of Reading Nook Bookstore by three million dollars. Connect your #marketing objectives to your overall business objectives. Step Four: Set Up A Marketing Strategy The next step in your marketing objective process is to set up your marketing strategy. The strategy that you set up will help you reach your objective. The marketing strategy that Reading Nook Bookstore will execute involves: Creating a blog to help generate leads from helpful and relevant content. Promote that content with social media and email newsletters. Use social media ads, Google PPC, and retargeting ads to reach new customers. DID YOU KNOW: can help you plan and execute your entire strategy on one marketing calendar? See how with this live demo recap video. Step Five: Match Your Marketing Goals To Your Marketing Funnel The next step in your process is setting up a series of marketing goals that help guide potential customers to purchasing your product. A marketing funnel will usually look something like this: Awareness:  The awareness stage is letting your target audience know that you exist. This could be from reading your blog, seeing your social media ads, or stumbling across a PPC ad. Interest:  The interest stage involves getting your target audience to connect with your content. Here your potential customers would become more invested in your content by subscribing to your email list. Consideration:  This is the nurturing part of your funnel. It helps connect the solution your company offers to the problems your audience is experiencing. Your marketers would be sending a series of emails to help start nurturing them to learn more about your product. Intent:  This is the first part of the sales stage of your marketing funnel. Here is where all of your solutions will be laid out in front of your new potential customers. This is where your sales team will step in to talk to potential customers. Evaluation:  Your target audience will evaluate what options have been presented to them by your sales team. At this point, your customers may return to their teams to discuss the information they found. Purchase:  Your audience buys your product. Each one on the funnel stages will have marketing goals that need to be met to move customers through the funnel. Here are some potential example goals for your marketing funnel. Depending on your funnel, your goals may change. Awareness Goal Examples: Gain 2,500 organic views for every blog post. Reach 500 people for every Facebook post. Interest Goal Examples: Get 3,000 new email subscribers a week. Gain 750 new social fans per month. Consideration Goal Examples: Get 50% of new customers in nurturing email follow. Qualify 50 new leads from the email list per week. Intent Goal Examples: Have 25 new sales calls a week. Evaluation Goal Examples: Write five bottom of the funnel marketing posts a month. Set up ten demo calls a month with potential customers. Purchase Goal Examples: Convert 75% of sales calls to purchases. Achieve an average order value of $50 or higher. Recommended Reading: How to Set Social Media Goals To Crush Your Business Objectives Step Six: Measure Progress Toward Your Objectives The last step is to figure out how you are going to measure and report on the progress. Before you even begin to build your reports, you and your boss need to determine how often you need to report your results. These could come weekly, monthly, bi-monthly, or quarterly. Once you’ve determined how often you’re going to create your report, you need to choose what metrics you’re going to track. These metrics will usually revolve around the goals you set for your team. If we were to choose a series of metrics based on our marketing funnel goals, they would look something like this. Awareness Metrics Example: Gain 2,500 organic views for every blog post  Ã¢â€ â€™ How many organic views do you get for each post? What is the average? Reach 500 people for every Facebook post sent → How many people does your Facebook post reach on average? What was the highest number of people reached? Interest Metrics Examples: Get 3,000 new email subscribers a week  Ã¢â€ â€™ How many new subscribers did we gain in this reporting period? What was the average? Gain 750 new social fans per month  Ã¢â€ â€™ How many fans did we gain in this reporting period? How many fans did we gain per social channel? Consideration Metrics Examples: Get 50% of new customers in nurturing email follow  Ã¢â€ â€™ How many new email subscribers entered the nurture email flow in the reporting period? Intent Metrics Examples: Have 25 new sales calls a week  Ã¢â€ â€™ How many new sales calls did we get in the reporting period? What is our average? Qualify 50 new leads from the email list per week  Ã¢â€ â€™ How many leads did you get in the reporting period? How many of them could be considered marketing qualified leads? Evaluation Metrics Examples: Write five bottom of the funnel marketing posts a month  Ã¢â€ â€™ How many leads came from your bottom of the funnel marketing posts? How often did they help convert customers? Set up ten demo calls a month with potential customers  Ã¢â€ â€™ How many demo calls were completed? How many of them converted into paying customers? Purchase Metrics Examples: Convert 75% of sales calls to purchases  Ã¢â€ â€™ What is the average purchase price from a sales call? How many calls converted? Achieve an average order value of $50 or higher  Ã¢â€ â€™ What is the order value for each call? What was the average in the reporting period? One free and widely-used option for objectives reporting is  Google Analytics. Google Analytics can help you find an enormous amount of data about your audience and overall online marketing performance. Other popular options include: Kissmetrics In-app social analytics Raven Tools Hubspot DataBox Adobe Analytics Learn how to build a better marketing report  to look like a genius to your boss. DID YOU KNOW: offers robust analytics to measure content and social media performance? Learn all about it here. Get Your 2018 Marketing Objectives Back On Track Now that Peter and Natalie (and you) have all the information you need, you can set your marketing goals and objectives to make this year your most successful year yet. Once you’re ready to move on to the execution phase of your marketing strategy, see how can help. Sign up for a demo  or start your free trial  now!

Critically discuss the relevance of the ownership structure of a firm Coursework

Critically discuss the relevance of the ownership structure of a firm and examine how this impacts on both the short-term and long-term strategies that are employed by business - Coursework Example At several instances, it is noted that the ownership structure of a firm has been affecting its steady growth and development at large. Moreover, the ownership structure of the firm is observed to function by developing the image and enhance the strategic development of the firm in both short and long terms (Jensen & Meckling, 1976). With this regard, the paper intends to elaborate on the relevance of the ownership structure followed in The Lego Group. The Lego Group is a private sector company founded in the year 1932. In accordance with its vision, the company’s business was majorly engaged in the development of the children’s cognitive skills through playing. The company has developed its image as a global enterprise over the tenure of 80 years and has developed itself, on of the leading manufacturer of toy in the world (1The LEGO Group, 2014). To develop a better understanding about the ownership structure of the company, a detailed analysis of its provisions and performances have been conducted in the following sections. Ownership structure provides a framework for the process of control and helps in developing a system of management of the firm. Ownership structure is therefore defined as the equity structure that depicts the holding rights of a company. This structure further defines the authority that a particular person has on an organisation. Moreover, the ownership structure depicts managerial abilities to control the different operations of the management and enhance the system overall, to suffice the changing needs of the contemporary business environment and adjust with the same, maintaining efficiency. Contextually, the ownership structure helps in identifying the corporate governance and in developing guidelines that in turn tends to shape the internal climate of the company influencing the investors’ confidence level as well as ensuring transparency in

Internal Public Relations Term Paper Example | Topics and Well Written Essays - 1250 words

Internal Public Relations - Term Paper Example Effective communication and managers communication skills, especially in United States, are an extremely important issue for effective organizational behavior. Internal public relations and the managers’ communication skills are what define an organizational behavior toward success. This is because effective employee communication makes the employees better understand the company’s demands and perform accordingly. Employees are considered as the most effective marketers of the company. If the company’s management deploys effective public relations, it motivates the employees to spread a good word about the organizational culture which attracts clientele in the long run. This only happens when the management and the employees understand each other well and communicate on a regular basis to clear off all misconceptions about the organizational objectives (Infante and Gorden, 1991). An operative communication style also leads to employee loyalty which is most needed for the credibility of the organizational culture. â€Å"Employees will put in that extra discretionary effort when they are kept informed openly and honestly on aspects of their job and the business and they feel that they are being listened to with empathy† (Business Performance Pty Ltd., 2010). Studies suggest that workplace communication in US is complicated as well as multidimensional and hence there is great chance of conflict and misapprehension. Good communication does not just happen within a day or a week. It takes a constant struggle, practice and toil in building better workplace relationships and increasing career success as a result. Lack of effective internal communication may result in misunderstandings between the organization’s management and employees, lack of information, transfer of misinformation, reduced performance, subdued innovation, lack of concentration on business

Lady Macbeth is one of the most striking characters in the play Essay Example for Free

Lady Macbeth is one of the most striking characters in the play Essay Lady Macbeth is one of the most striking characters in the play. What are your feelings toward this character and how do they change as the play progresses? What makes Lady Macbeth so striking in her first few scenes is her manipulative, vindictive nature. She is a very controlling character yet we see her troubled mind reveal itself as the play progresses. Her most famous scene, Act 5 scene 1, allows the audience to see how she has truly been affected by the murders in which she had been involved. She is sleep walking and revealing unconsciously her emotions toward the untimely deaths of King Duncan, Banquo and the Macduff household. I have little sympathy for this character because if it were not for her driving Macbeth to the murder of Duncan, he most probably would not have become so obsessed with his infatuation of becoming king. As we see in Act 1 scene 5 she is extremely ambitious about the prospect of Macbeths power increasing. She talks of murder without an ounce of guilt and merely worries over her husband being too gentle to actually commit the execution of the king. She refers to him being too full othemilk of human kindness and states that he is in fact without ambition and so would not carry out the deed properly. Her personality could, however, be extremely ambitious regardless of the state of power that her husband is in, the situation could have brought out the most of her desire. In each of her scenes we see a new side to her personality. During Act 1 scene 5 we see her praying to evil spirits in her soliloquy for her to become more masculine and evil, with any feminine attributes and natures to be stripped from her, implying that she also may need a little push to make her ambitious enough to commit the murders. This also suggests to the audience that her conscious would probably not let her commit those crimes alone. She asks the evil spirits to Come to my womans breasts/And take my milk for gall, you murdering ministers. However, when Macbeth arrives home, he refers to her as my dearest love she then immediately sets about manipulating him and goading him into the murder. When she learns of Duncan coming to dinner, she administrates ideas of looking above suspicion. She tells him look like thinnocent flower/But be the serpent undert. Shakespeare uses very expressive language here with contrasting imagery of a flower (which represents good) and a serpent (which represents evil). This could also be interpreted as a metaphor for Macbeths relationship with his wife in that when Lady Macbeth is plotting murderous schemes and manipulating her husband, Macbeth is presented in a good and vulnerable light. The same applies for when Macbeth decides to take the murders further and the audience gains sympathy for his wife. Macbeth is left with little to say and is interrupted by his wife on several occasions in that scene, providing the audience with a clear insight into Shakespeares intentions for the hierarchy within the relationship. That hierarchy being where Macbeth is more or less controlled by what Lady Macbeth tells him to do, almost like a spell of her own. This provides strong evidence for those who believe that Lady Macbeth herself is a witch of some kind. In Act 1 scene 6 Duncan arrives at Macbeths castle with other various guests and originally comments on the pleasant air that it gives off, referring to it as Nimbly and sweet. This presents the audience with a dose of dramatic irony as they know that what really lies inside the castle itself is as evil and twisted as its inhabitants. He also refers to Lady Macbeth as Our honoured hostess.- The love/That follows us sometime is our trouble. The problem with Lady Macbeth in this scene is that she is elaborately polite and good natured that it could easily appear to be insincere. She tells Duncan that she has checked and double checked that everything is sufficiently in order. She tells him she will pray for him constantly and speaks of loyalty and gratitude for past kind deeds. Shakespeare is rather repetitive when it comes to Lady Macbeths lines, she speaks continuously of her homage to him and the effort they are making for him. This is in an obvious bid for her to gain their trust and it does indeed work. Duncan reacts graciously towards this most probably due to his age and gratitude for the effort made. Act 1 scene 7 sees Lady Macbeth belittling her husband in an attempt for him to agree whole heartedly to killing the king of Scotland. She uses foul phrases with appalling imagery such as telling Macbeth that while she was breast feeding her baby she would: while it was smiling in my face/Have plucked my nipple from his boneless gums/And dashed the brains out, had I so sworn. She tries to come over as very menacing and heartless at this point in the play, making a point of the fact that if she had promised to kill her own child she would do so, however, after the murder of Duncan, she contradicts herself rather strongly as she comments on being able to kill her father. In Act 2 scene 2, Macbeth returns from killing the king to discuss the event with his wife. Shakespeare uses this as an opportunity for the audience to feel sympathy as we see his grief and guilt. We also get to see a very new side to Lady Macbeth, she admits that if he had not looked like her own father she would have done the deed herself, showing that underneath her hard exterior, there are elements of compassion and guilt that though she expresses little, she still feels them just like any other human being. The audience then sees her snap out of her sensitive phase and channel her emotions into reassuring and controlling her husband. She tells him to dismiss his hallucinations about the dagger and to return them to frame the guards who were guarding Duncans room. These deeds must not be thought/After these ways; so, it will make us mad. The audience could consider this as foreshadowing of what occurs as the play progresses as both Lady Macbeth and her husband experience mental disturbances because of the horrific crimes they committed. Hands are used as a metaphor throughout this scene and as an extended metaphor throughout the play. Macbeth refers to his as hangmans hands and uses phrases such as ravelled sleeve of care, whereas Lady Macbeth is far more literal and tells him to wash this filthy witness from your hand. This could be interpreted as the hands representing guilt and so each character handles the guilt in different ways; Macbeth is very open about his guilt and remorse by using dramatic devices such as personification and metaphors, for example: Glamis hath murdered sleep, and therefore Cawdor/Shall sleep no more: Macbeth shall sleep no more. Lady Macbeth, however, deals with her culpability in a different way in that she pretends to feel nothing towards the situation but it obviously haunts her as we see in her final scene in Act 5 scene 1 where she sleep walks and hallucinates. Shakespeare illustrates this well when Lady Macbeth mocks Macbeth for being so gentle: My hands are of your colour, but I shame/To wear a heart so white. She also says rather flippantly, A little water clears us of this deed./How easy is it then! Your constancy/Hath left you unattended. Shakespeares intention for this scene, I think, was to show us that there is a sensitive, guilty side underneath her shell of ambition and malevolence. Act 2 scene 3 sees Macduff discovering Duncans murder with great astonishment. He alerts the whole castle including Banquo, Malcolm and Donaldbain of the kings death and so Lady Macbeth enters. She acts very much like thinnocent flower by pretending to be oblivious to what had happened in the previous scene, Whats the business/That such a hideous trumpet calls to parley/The sleepers of the house? Then with immense dramatic irony, Macduff replies calling her gentle lady and commenting on the fact that the talk of murderous deeds is too tender for a womans ears. The audience would find this somewhat amusing as they know that Lady Macbeth is solely responsible for the murder of Duncan and so would not in any way find the subject too sensitive or painful. She reacts in a way similar to that when she was attending to Duncan in Act 1 scene 6, where she is very elaborate in her efforts to help, creating a suspiciously false air about her. She then dramatically faints and is carried out, she is lucky that the people around her are so affected by the murder that they do not overtly notice her over the top antics. Lady Macbeth experiences a loss of power and control in Act 3 scene 2, where Macbeth arranges his next murder without her involvement. Shakespeare has her character showing compassion to her husbands sorriest fancies when he complains of insecurity about his dangerous thoughts and deeds. She tries to make him forget what has happened by instructing him: Using those thoughts which should indeed have died/With them think on? Things without all remedy/Should be without regard; whats done, is done. The audience at this moment does not know that Lady Macbeth doesnt practice these ideas herself and in fact reveals her guilt subconsciously. My feelings toward Lady Macbeth at this time are cold and my sympathy leans toward Macbeth as we see him feeling very remorseful and suicidal. He mentions, Better be with the dead/Whom we, to gain our peace, have sent to peace,/Than on the torture of the mind to lie/In restless ecstasy. However as we see a new side to Macbeth where he is plotting murders without her it does make me wonder would he have killed Duncan without her influence? Lady Macbeth presents herself as the gracious hostess once more as she invites the lords to dinner in Act 3 scene 4. At the beginning of the scene the audience is presented with the news of Banquos slaughter. Lady Macbeth suspects this but is not directly informed as her husband has somewhat distanced himself from her, implying that he does not need her influences for villainous thoughts any more, he can do it all by himself now. This scene manages to arouse some sympathy for Lady Macbeth as we see her power lessening downfall. This could be what ultimately leads to her suspected suicide. The audience gets to understand that Shakespeare did not want to present Lady Macbeth as a character who takes pleasure in the sight of bloodshed and gore, but one who craves power and enforces her ambitions upon those she can manipulate. We also see a role reversal here for the second time in the play. She already has upset the natural order of marital hierarchy from the beginning of the play where she presents herself in the dominant role which was extremely uncommon for that period. Then as the play progresses she becomes part of a downward spiral where she loses power and the status within the marriage as she becomes the more recessive figure next to her now dominant husband. The ghost of Banquo makes an appearance at the dinner table in this scene but of course only Macbeth can see (another one of his deluded hallucinations). He becomes extremely unsettled by this and begins to shout at the ghost with a fiery passion that stuns the rest of his guests. Thou canst not say I did it; never shake/Thy gory locks at me! Ross initiates the lords standing up and leaving their new king in peace to rest and collect himself but Lady Macbeth being thinnocent flower that she pretends to be assures the lords that he is fine and is just unwell. The audience feel some sort of consideration for her as we can see her husbands mental health deteriorates and her power disintegrate. She snaps at Macbeth Are you a man? as she quite obviously feels utterly embarrassed by his reactions to the ghost. She tries to use this as an opportunity to regain her status above Macbeth which is understandable as she feels defeated but is selfish considering her husbands state. In the most dramatic scene in Lady Macbeths presence on stage, the audience is given the opportunity to see the REAL Lady Macbeth as her subconscious takes over her physical state. At the beginning of her last scene, Act 5 scene 1, the doctor and gentlewoman are analysing her recent behaviour, She has light by her continually, tis her command. As light is a common metaphor for purity this insinuates that she doesnt want to be considered evil and wants to redeem herself but cant because she is too involved to dig herself out now and so her subconscious speaks the words she cannot. Out damned spot! Out, I say! One, two. Why then tis time to dot. Hell is murky. Fie, my lord, fie, a soldier, and afeard? What need we fear? Who knows it, when none can call our power to account? Yet who would have thought the old man to have had so much blood in him? This is one of the most remembered speeches in Shakespeares literature and is so because of its quirky formation. Shakespeare has used very disjointed language with punctuation separating every short phrase. This translates to her being very edgy and emotionally unstable. She then reels off a list of other people for which she feels responsible for their deaths as well as her husband. She refers back to the common theme of hands which has occurred throughout the play. What, will these hands neer be clean? All the perfumes of Arabia will not sweeten this little hand. O, O, O. She still refers to her hands as being little and the need for them to be sweetened and so this indicates the want for her to be filled with good and that she is feeling genuine guilt and mental anguish. This anguish finally leads to her suicide by unspecified means. Shakespeare probably chose not to present the death of Lady Macbeth on stage to add to the impact of her exit and last scene and also to be slightly ambiguous. I think a dying scene would have been effective for Lady Macbeths last scene, she could perhaps have given a soliloquy explaining how she truly was feeling. To conclude, it is evident that Shakespeare had Lady Macbeths emotional state disintegrate as the play proceeded to in effect show the downfall of a control freak. It is undecided whether or not she is pretending to be the controlling evil person which her persona appears to be but that is in a way irrelevant as it was certainly influential enough to drive her husband to multiple homicides. She was certainly a brave character for going against the Chain of Being in which God was considered to be ultimately at the top with monarchs under that and other members of society such as lords and townsfolk following after, but at the bottom were women and so she was courageous to consider herself to be above even monarchy! Though wrong it is admirable, especially considering what was said if the chain of being was to be disrupted, that chaos would arise, disrupting the natural order of life on earth and in the heavens which is seen as inexcusable. I personally think that Lady Macbeth was blamed for a lot that wasnt entirely her fault. It is implied that because Macbeth ended Banquos life and slaughtered Macduffs wife and children in a desperate bid for the throne, he was emotionally capable of murdering Duncan all by himself. In the first two acts we have little sympathy for Lady Macbeth as Shakespeare only provides the audience with her vindictive exterior, at this time we cannot see what she is truly thinking and feeling. It is only as the play progresses that we understand WHY she turns out to be the way that she is, that she has a very ambitious character and so enforces that upon her husband. She feels that Macbeth becoming king will benefit them both and sees killing the existing king as the fastest way to get to the throne. She then becomes gradually defeated as Macbeths ambition and obsession with becoming king begins to soar and spiral. She is then over-ridden with guilt and eventually feels that she cannot bear the guilt that torments her troubled mind and so decides to end it all.

Potemkin :: essays research papers

Setting: While originally filmed to commemorate the 1905 revolution in Russia, Potemkin was actually shown to rouse the masses against the Russian government. The film takes place on three major settings. The battleship Potmekin serves as the first backdrop where the revolution begins. The setting shifts to the Odessa Steps when the sailors arrive with Vakulinchuk ‘s body. Here the Russian soldiers attempt to squelch the uprising by shooting and trampling the crowds which had gathered on the steps. The final scenes take place on the water. The Potemkin sails out to confront the Russian ships, but the sailors eventually realize that the other soldiers had joined them in their revolt. Atmosphere: The atmosphere of the film is dramatic and therefore easily holds the attention of the viewer. Einstein effectively uses the element of suspense to involve the audience. At the start of the film, the sailors were not very willing to cause any commotion or problems. However, once they were confronted with the possibility of being hanged and became fed up with eating rotten meat, they rallied around Vakulinchuk. The mood of the film changed several times. While the main theme was rebellion against the Soviets, there were other emotions portrayed also. When Vakulinchuk’s body was brought ashore for viewing, there was overwhelming anger and sadness felt by many in the crowds. After the people decided to revolt, they mood became much lighter as they took food, coal, and water to the sailors. This joyous time was immediately brought to a halt when the Russian soldiers began marching down the Odessa Steps. Eisenstein again used suspense in these scenes by quickly flashing pictures of the mother with her baby carriage and the approaching soviet â€Å"machine†. Conflict: The film’s major conflict is between the revolting sailors and the Russian officers of the Potemkin. The Russian citizens also become involved in the conflict once Vakulinchuk’s body is viewed. The conflict continues until the Potemkin sails out to meet the Russian fleet. The climax occurs when the two ships face each other in a suspenseful moment.